The Real Green Food Co. accelerates global daily operations in two weeks with TIPSA Harvest Management and Microsoft Dynamics 365

A global business embraces transparency and continuous investment in technology

The Real Green Food Co. is a Spanish manufacturer and wholesaler of high-quality canned food under premium brands including Gvtarra, JA´E, Ayecue, and Viter. The company manages seven factories located in three different regions of Spain and employs 750 people at operations in Europe, the Middle East, Latin America, and the United States. For the board of directors, primary concerns are maintaining the quality, environmental friendliness, and healthiness of The Real Green Food Co. products and the company’s commitment to business excellence.

When the company was founded in 2021 as a new commercial brand of Grupo Riberebro, The Real Green Food Co. board of directors decided that the core pillars of its global strategy would be transparency, confidence, and continuous technological investment. To realize these goals, the company needed a reliable platform to run its daily operations, financials, supply chain management, manufacturing, sales, and customer service.

The company engaged Tipsa, a Microsoft gold partner with decades of experience implementing and supporting Microsoft business applications for food businesses. Tipsa has transformed operations for hundreds of growers and food producers, including end-to-end operations from farm to factory to store. The board realized that Tipsa possessed the knowledge and technology to enable The Real Green Food Co. to increase agility and operate with confidence.

Adapting to the present and growing for the future

Tipsa implemented its Harvest Management app on Microsoft Dynamics 365 Business Central, providing a highly customized ERP solution in two weeks.

Immediately, The Real Green Food Co. guaranteed agility on business transactions and better insight into the quality of goods provided by agricultural suppliers. These improvements helped the company ensure the quality of the premium products that it provides to consumers, wholesalers, and institutional customers.

Tipsa expanded the standard functionality of Dynamics 365 Business Central with a customized solution that solved issues specific to the food and beverage industry regarding supply chain management, logistics, production, financials, and sales.

"Tipsa's solutions allow us to attain an agile and centralized view of the status of the operations across companies and business lines. It allows us to make better decisions, anticipate and shorten response times," said Javier Imaz, Controller, The Real Green Food Co.

The new solution features harvest management, harvest invoicing, and upfront payments to farmers. The company easily tracks lots, expiration dates, and shipping by SKU, weight, dimension, and warehouse storage location. Now the company can predict anticipated labor productivity by function or activity and track the success of price management, special discounts, and gift items. The solution puts quality management reports at management’s fingertips.

Advancing innovation with cloud applications for people and data

Tipsa helped The Real Food Co. get a step ahead on innovation by supplementing its Harvest Management app with solutions built on Microsoft 365 and Microsoft Power BI.

Using Microsoft 365, The Real Food Co. enjoys collaborative teamwork through instant messaging, video calling, online meetings, document sharing, storage, and Office apps for email and calendaring. The unified digital workspace helped the company avoid information silos while seamlessly connecting with the new ERP solution.

Tipsa deployed purpose-built dashboards on Power BI to provide deep connectivity and simplify data analysis. The solution provides data relevant to harvest management and the movement of goods so the company can make collaborative decisions with confidence. Power BI centralizes data from multiple sources into custom dashboards and reports that are updated automatically.

“Tipsa’s dashboards on Power BI offer intuitive and easy-to-use reports to identify business trends, get insights, analyze strategic KPI values, explore data using visual formats, and accurately share our analysis with external users,” Imaz said.

As a result of the new dashboards, The Real Green Food Co. realized increased accuracy on internal control processes and was able to focus on sales order tracking and invoicing. Employees gained insights into individual brands and the ability to view consolidated information with an inter-brand perspective. Employees segment and analyze data across major criteria, such as customer, brand, product and subproduct, country of destination, price, and more. The reports support drilling down into specific details such as various weights, packaging details, and quality.

“Tipsa has transformed our Excel sheets into intuitive self-service dashboards that save time and money at daily analysis. Using a preset dashboard, now our managers can adjust analytics and metrics to fit their current needs by moving elements. Data automatically refresh, and KPIs are ready for managers to make decisions with confidence,” Imaz said.

Tipsa connected business processes with people and data analysis to make interactions faster and more secure.

The Real Green Food Co. aligned business processes and gained efficiencies thanks to Tipsa’s implementation of Microsoft technologies. Employees across the business enjoy improved collaboration and the ability to quickly analyze trends with the goal of improving products and services, strengthening relationships, and expanding markets.