Hush Puppies partners with Confiz to Drive Operational Agility with Dynamics 365

Customer challenges

The rapid expansion of Hush Puppies’ retail network and its booming e-commerce business required an efficient inventory management system to integrate its network alongside end-to-end financial visibility across retail channels. Previously, the brand had siloed inventory dedicated to e-commerce, resulting in high inventory holding costs and a longer lead time to fulfill orders. To combat this, Hush Puppies needed a solution to fully optimize its e-commerce operations.

Partner solutions

Hush Puppies partnered with Confiz to implement Dynamics 365 Finance and Operations to ensure 100% order fulfillment by syncing inventory across retail stores with its e-commerce platform. Moreover, Hush Puppies streamlined its order management process through invoice automation and courier portal integration while eliminating data silos and enabling store-wise financial performance tracking with Azure Cloud, Dynamics, and Power BI capabilities.

Customer benefits

The deployment of Dynamics 365 F&O through Confiz helped Hush Puppies convert its stores to order fulfillment centers for its e-commerce platform, leading to increased customer satisfaction, reduced lead times, and more repeat purchases. Additionally, Hush Puppies could leverage better security protocols, enhance customer services, accelerate automation, and drive an efficient inventory management system with end-to-end store-wise financial visibility.