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March 16, 2023

KPMG augments current capabilities and improves service delivery model with Azure OpenAI Service

Brad Brown, Global Technology leader and CIO for Tax at KPMG, and Rafiq Jalal, Principal at KPMG, Cloud and Data Strategy, spoke with us about how KPMG is putting Azure OpenAI Service to work.

This is what they told us in that conversation as summarized by Azure OpenAI Service

KPMG believes that Azure OpenAI Service will change its service delivery model and impact its coding lifecycle through product experience enhancement, knowledge enhancement, and content distribution. KPMG has chosen Microsoft Azure OpenAI Service because of its technical architecture and business architecture, which makes it an enterprise-ready solution that allows the company to augment and fine-tune its data—while ensuring KPMG meets governance, risk, and regulatory requirements. The company has been on a multi-year journey around intelligent automation, and it sees the adoption of Azure OpenAI Service as the next step in advancing its business and service delivery models.

“We think that it's essential to make big investments in intelligent automation to augment and maximize our current capabilities. We see a high adoption curve on this because of the inherent usability,” says Brown. 

The vision for Azure OpenAI Service at KPMG is that it will enhance their current automation capabilities and help improve their service delivery model. KPMG's focus is on building trust, increasing accuracy, and mitigating risk. Microsoft technical architecture supports these goals by allowing KPMG to have more control and give its clients accurate lineage of information.

The KPMG strategy for measuring success is based on its capabilities to assist and augment and how it can help its people and clients become more productive. The company believes that Azure OpenAI Service time to value is short, and there is a demonstrable increase in time to value over previous productivity solutions. The company believes that the iterative and fast fail approach of Azure OpenAI Service will help drive faster adoption and extend the capabilities of the tool.

Jalal says, “There’s been demonstrable value on day one, that changes your perspective about success.” 

The KPMG global tax group is using Azure OpenAI Service as a foundational layer for building use cases on top of generative AI.They are incorporating it into Digital Gateway and other technology platforms. Their first use case focused on helping companies more efficiently identify and classify tax data that can be applied to ESG Taxes. Azure OpenAI Service is helping KPMG assess data relationships to pull and predict the right tax data and type, reducing risk factors and increasing confidence in making tax contributions public.


KPMG

“In our industry, with audits and taxes, accuracy matters a lot. And we’ve got to have accurate lineage back to the source. With generative AI, you’ve also got to get your numbers accurate—but we are aware that it could produce junk. So, there are unknowns—and it's up to all of us to figure them out. ”

Rafiq Jalal, Principal, Cloud & Data Strategy, KPMG

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