Informatica, together with Azure, helps customers to improve data access and increase revenue

Data management enhances data analytics and AI

Informatica partners closely with Microsoft to drive exceptional data analytics and AI outcomes. “Our partnership with Microsoft is one of the longest-standing partnerships we’ve had, and this includes how we develop solutions together, market together, and work with Microsoft sellers to address customer needs,” says Gopi Sankaran, Vice President of Strategic Cloud Ecosystems at Informatica. 

While Microsoft Azure offers a highly secure, reliable, and scalable cloud platform for analytics and AI, Informatica’s IDMC provides the consolidated data management platform to integrate, manage, and govern the data. Customers benefit from the unique integration between the two cloud platforms, as demonstrated in IDMC’s development with Azure Native Service and its deep integration into Microsoft Fabric.

Enriching data for better analytics

As a comprehensive, cloud-native data management platform, IDMC enables enterprises to visualize, analyze, and collaborate with their data across the entire company, which accelerates innovation and increases productivity at scale by improving the value of the data driving the analytics and AI. 

With IDMC, customers around the globe can not only move data easily between on-premises systems and the cloud, but they can enhance this data with market-leading data management capabilities under a consumption-based model that allows customers to prioritize the data management capabilities they need at any given time. Further, this Azure software as a service (SaaS) solution is available through Azure Marketplace. 

According to Sankaran, Microsoft and Informatica use three main focus areas to drive these exceptional experiences to customers. “The primary foundation for this partnership is customer success, which is equally supported with the pillars of core innovation and a strong joint go to market,” says Sankaran. 

Accessing data anywhere, any time

With the Azure SaaS IDMC platform, customers can access data that’s fit for use to solve real-world problems in seconds, leading to decreased operational costs, improved data access and literacy for all data stakeholder users, and increased business revenue. Through the power of this transformation, these customers maximize the value of the data analytics and AI that they drive through the Microsoft platform. 

“To drive data and analytics, you need a strong, scalable engine for data management, which Informatica provides, and the analytics platform, which Microsoft Azure provides. The complementary solution brings data management and analytics together, which helps drive your business outcomes,” says Sankaran.