Just about everybody wants to get fit, but there are as many paths to fitness as there are people embarking on the journey. 24 Hour Fitness stands out in a crowded wellness industry not just for its innovative approach to fitness but for its personalized approach to member services. The company is applying data analytics to member marketing by connecting Microsoft Dynamics 365 with Adobe Experience Cloud hosted on Microsoft Azure to personalize marketing messages to millions of members at its 400-plus US health clubs. By connecting marketing and sales data, 24 Hour Fitness is reaching people in exciting new ways, bringing in record numbers of members, and helping more people reach their fitness goals.
June 05, 2019
24 Hour Fitness uncovers data insights to create personalized customer experiences
Find out more about 24 Hour Fitness on Twitter, Facebook, and YouTube.
“We’re using the power of Microsoft Dynamics 365 and Adobe Experience Cloud to engage and inspire customers as never before.”
Jenn Galantini, Director of Acquisition Marketing, 24 Hour Fitness
Beginning September 1, 2023, Dynamics 365 Marketing and Dynamics 365 Customer Insights will merge into a single offering under Dynamics 365 Customer Insights. Learn more about the evolution of Dynamics 365 Customer Insights.
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