Trace Id is missing
June 05, 2019

24 Hour Fitness uncovers data insights to create personalized customer experiences

Just about everybody wants to get fit, but there are as many paths to fitness as there are people embarking on the journey. 24 Hour Fitness stands out in a crowded wellness industry not just for its innovative approach to fitness but for its personalized approach to member services. The company is applying data analytics to member marketing by connecting Microsoft Dynamics 365 with Adobe Experience Cloud hosted on Microsoft Azure to personalize marketing messages to millions of members at its 400-plus US health clubs. By connecting marketing and sales data, 24 Hour Fitness is reaching people in exciting new ways, bringing in record numbers of members, and helping more people reach their fitness goals.

24-Hour Fitness

“We’re using the power of Microsoft Dynamics 365 and Adobe Experience Cloud to engage and inspire customers as never before.”

Jenn Galantini, Director of Acquisition Marketing, 24 Hour Fitness

Beginning September 1, 2023, Dynamics 365 Marketing and Dynamics 365 Customer Insights will merge into a single offering under Dynamics 365 Customer Insights. Learn more about the evolution of Dynamics 365 Customer Insights.

Take the next step

Fuel innovation with Microsoft

Talk to an expert about custom solutions

Let us help you create customized solutions and achieve your unique business goals.

Drive results with proven solutions

Achieve more with the products and solutions that helped our customers reach their goals.

Follow Microsoft