The University of Lincoln Island Project (TULI) was developed to digitally introduce prospective students and the general public to the university's Brayford campus. The aim is to allow people to get a little bit of the “Lincoln experience” through a digital engagement. Through the game, players can get a sense of where everything on the campus is located. Although the buildings are “reimagined” to match their fantasy narrative, they are all placed in the same location, and all the paths and roads are in the same places at the same scale. Put simply, if you can learn to navigate Lincoln Island, you will be able to find your way around the physical Brayford campus. Furthermore, all the AI characters in the game are based on real staff and students. 60 of our current Lincoln students have created their own NPC (non player character) who will tell you about their experiences as a student here. Furthermore, you can find representations of a number of our staff, my colleagues, who will tell you about their role, and give you advice. We have tried to make this engagement as fun as possible. As with a regular role playing game, the NPCs will offer you quests, learning games designed to help you learn a bit about Lincoln. We hope that by engaging with a game like this that students could feel less anxious about moving to university and joining our community, because they will already know their way around, and they will know the names of some friendly people willing to support them.