{"id":79,"date":"2015-12-16T23:32:00","date_gmt":"2015-12-16T23:32:00","guid":{"rendered":"https:\/\/www.microsoft.com\/fr-ca\/industry\/blog\/industry\/retail\/harnessing-the-power-of-data-in-the-retail-industry\/"},"modified":"2015-12-16T23:32:00","modified_gmt":"2015-12-16T23:32:00","slug":"harnessing-the-power-of-data-in-the-retail-industry","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/fr-ca\/industry\/blog\/retail\/2015\/12\/16\/harnessing-the-power-of-data-in-the-retail-industry\/","title":{"rendered":"Exploiter la puissance des donn\u00e9es du secteur de la vente au d\u00e9tail"},"content":{"rendered":"

Avec un revenu global de 22\u00a0trillions de dollars en 2014, l’industrie de la vente au d\u00e9tail contribue \u00e0 une partie significative du PIB de nombreux pays, emploie dix\u00a0millions de personnes et touche quasiment tout le monde.<\/p>\n

Que ce soit des magasins g\u00e9r\u00e9s en famille, des cha\u00eenes de multinationales ou des sites de commerce \u00e9lectronique, les entreprises de vente au d\u00e9tail doivent mener une concurrence agressive pour chaque dollar des consommateurs, et toutes les organisations de vente au d\u00e9tail ne r\u00e9ussissent pas. En 2015, les mauvaises nouvelles \u00e9taient nombreuses concernant la fermeture de magasins cr\u00e9\u00e9s il y a longtemps.<\/p>\n

Avec un secteur de la vente au d\u00e9tail \u00e9voluant rapidement car la demande des consommateurs pour des biens et des services \u00e9volue, de nouveaux concurrents arrivent sur le march\u00e9 et de nouvelles technologies sont introduites, la question est de savoir ce que les d\u00e9taillants peuvent faire pour \u00e9voluer efficacement au sein de ce march\u00e9 dynamique.<\/p>\n

La r\u00e9ponse se fait en trois temps. En diff\u00e9rentiant <\/strong>l’exp\u00e9rience d’achat gr\u00e2ce \u00e0 l’utilisation judicieuse de la technologie, personnalisant <\/strong>les promotions et les exp\u00e9riences pour les clients et en pr\u00e9voyant<\/strong> et en recommandant<\/strong> efficacement ce qui se vendra, quand, o\u00f9 et \u00e0 qui.<\/p>\n

Et la fa\u00e7on d’atteindre toute cela est de recourir aux donn\u00e9es.<\/p>\n

Pour ceux qui exploitent leur puissance, les opportunit\u00e9s sont immenses. Selon un rapport IDC r\u00e9cent, d’ici 2017, les soci\u00e9t\u00e9s de vente au d\u00e9tail qui tirent parti de leur donn\u00e9es peuvent potentiellement obtenir un revenu suppl\u00e9mentaire de 94\u00a0milliards de dollars<\/strong> par rapport aux soci\u00e9t\u00e9s qui ne le font pas.<\/p>\n

Afin d’obtenir des informations d\u00e9taill\u00e9es sur une p\u00e9riode particuli\u00e8rement volatile pour le secteur, Microsoft a r\u00e9cemment conduit une enqu\u00eate aupr\u00e8s d’une centaine de dirigeants pour conna\u00eetre les d\u00e9fis de leurs soci\u00e9t\u00e9s et comprendre comment ils utilisent actuellement, ou planifient d’utiliser, des analyses de donn\u00e9es et le Cloud pour continuer d’attirer les consommateurs d’aujourd’hui.<\/p>\n

Interrog\u00e9s sur l’environnement professionnel actuel de leur organisation, 73\u00a0% d’entre eux ont reconnu que le march\u00e9 de la vente au d\u00e9tail change et 40\u00a0% constatent que leurs activit\u00e9s changent rapidement.<\/p>\n

Les vendeurs au d\u00e9tail qui continuent de mener leurs activit\u00e9s comme ils l’ont toujours fait sans faire \u00e9voluer leurs pratiques commerciales risquent rapidement de se retrouver d\u00e9pass\u00e9s dans un march\u00e9 \u00e0 la concurrence rude.<\/p>\n

Les nouvelles technologies promettent de meilleures exp\u00e9riences d’achat des clients, une gestion d’inventaire plus agile et un acc\u00e8s \u00e9tendu \u00e0 diverses donn\u00e9es qui fournissent aux revendeurs des informations d\u00e9taill\u00e9es critiques en temps r\u00e9el \u00e0 propos de leurs activit\u00e9s. Pour exploiter ces innovations, les dirigeants doivent adopter une approche proactive en collaboration \u00e9troite avec diverses \u00e9quipes de leur organisation.<\/p>\n

Les revendeurs au d\u00e9tail visionnaires qui utilisent d\u00e9j\u00e0 le vaste \u00e9ventail de leurs donn\u00e9es de vente, d’inventaire et de clients pour fa\u00e7onner leur strat\u00e9gie de vente au d\u00e9tail constatent des gains dans leurs indicateurs de performance cl\u00e9s, y compris des augmentations relatives aux ventes par m\u00e8tre carr\u00e9, \u00e0 la profitabilit\u00e9 du magasin et au revenu global, d’une ann\u00e9e \u00e0 l’autre. De plus, ils constatent des diminutions dans le pourcentage de d\u00e9marques de stock et de rotation des inventaires qui entament le profit global.<\/p>\n

Dans un nouveau livre blanc, Microsoft inclut les informations d\u00e9taill\u00e9es de notre enqu\u00eate sur les dirigeants de soci\u00e9t\u00e9s de vente au d\u00e9tail, pour fournir des recommandations sur l’\u00e9volution des pratiques professionnelles avec les donn\u00e9es de vente au d\u00e9tail et des d\u00e9fis.<\/p>\n

Il aborde deux des opportunit\u00e9s professionnelles les plus courantes, la personnalisation et la pr\u00e9vision de la demande<\/strong>, et explique comment les innovations technologiques actuelles pour le march\u00e9 de la vente au d\u00e9tail, combin\u00e9es \u00e0 des solutions cloud ou cloud-hybrides, ainsi qu’\u00e0 des analyses de donn\u00e9es avanc\u00e9es, peuvent aider les revendeurs au d\u00e9tail \u00e0 r\u00e9pondre aux besoins professionnels d’aujourd’hui et \u00e0 se pr\u00e9parer pour \u00e9voluer dans l’environnement comp\u00e9titif de demain.<\/p>\n

Et si vous pr\u00e9voyez d’\u00eatre pr\u00e9sent au salon du NRF\u00a02016, visitez le stand 2803 de Microsoft pour d\u00e9couvrir les solutions d’analyse.<\/p>\n

LinkedIn\u00a0: ShiSh Shridhar<\/a><\/p>\n

Twitter\u00a0: @5h15h<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Avec un revenu global de 22\u00a0trillions de dollars en 2014, l’industrie de la vente au d\u00e9tail contribue \u00e0 une partie significative du PIB de nombreux pays, emploie dix\u00a0millions de personnes et touche quasiment tout le monde.<\/p>\n","protected":false},"author":223,"featured_media":188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[70],"post_tag":[],"content-type":[],"coauthors":[24],"class_list":["post-79","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"yoast_head":"\nExploiter la puissance des donn\u00e9es du secteur de la vente au d\u00e9tail - Blogues de l'industrie Microsoft<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/fr-ca\/industry\/blog\/retail\/2015\/12\/16\/harnessing-the-power-of-data-in-the-retail-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploiter la puissance des donn\u00e9es du secteur de la vente au d\u00e9tail - 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