Beyond the scrum

The South African Rugby Union (SARU) taps cloud technology to improve how the team coaches, trains, and plays rugby—and ultimately, brings fans closer to the game they love.

X Ambassadors reimagine music videos—without the video

Inspired by keyboardist Casey Harris, who was born with low vision, rockers X Ambassadors set out to create an audio-only music video.

When everyone’s included, innovation thrives

When diverse perspectives and innovative thinking come together, we create a world that’s inclusive for all – not just in the future, but in the here and now. Discover the change-makers using technology to create experiences and breakthrough advancements in their fields.

Reimagining the arts with immersive technology

The Knight Foundation launched a $750K grant initiative seeking innovative ways art institutions can use immersive experiences to better engage their audiences.

Accelerating the future of fashion

rag & bone’s New York Fashion Week show reveals the potential Azure Kinect DK holds for immersing audiences in new fashion experiences.

Unleashing the arts through new experiences

Learn how artists and institutions are exploring what’s possible with technology.

Every person matters

Formula One racing is a team sport. Learn how the members of Renault F1® Team use technology—and how they work together to fulfill their mission.

Ideas at the intersection of music and technology

Discover forward-thinking artists who are using Microsoft technology to transform the way we create and experience music.

It takes a hands-on spirit to make stories happen

Taylor Church is a TV and podcast producer who believes her job is all about finding great stories and helping to tell them in the best possible way. That’s why she got started in the business.

People who inspire

They have the ambition to turn ideas into reality, accomplish more, and change lives. They’re the doers—the people who start things, move the world forward, and inspire others.

Cloud9-high five-team-cheer

Cloud9 is disrupting the esports landscape

Cloud9 has taken esports by storm. Now, they’re developing a set of game insight tools to mine valuable data—and revolutionize the world of competitive gaming.

Unlocking a competitive edge

When the passion of sports and the power of technology come together, it allows athletes to reach new heights—and it brings fans closer to the game they love.

Microsoft In Culture
Celebrating innovation in art, music, sports, mixed reality, social good—and people who inspire us to make a difference.