Future of fashion
Envisioning the future of fashion
Learn how major brands, up-and-coming designers, and innovative startups are using Microsoft technology to shape the fashion industry—and the future.
London College of Fashion's Future of Fashion Incubator
Microsoft tech enables a new generation of fashion talent to disrupt the industry. Microsoft partnered with London College of Fashion to develop a special intensive curriculum for their Future of Fashion Incubator, where students collaborated with industry mentors to develop prototypes and product ideas that have the potential to change the face of fashion.
“It is important for fashion to develop a relationship with technology as fashion has not yet really been innovated—not in the way we produce or consume.”
—Sofia Barattieri, Founder of Barattieri Collections
H&M launches a smart voice mirror
Using smart technology to personalize the shopping experience H&M is testing a smart mirror that makes fashion recommendations. Customers use voice commands to take selfies that are virtually integrated with the H&M catalogue. They can then download the image, along with the clothing suggestions, to their phone using a QR code.
Hayley Elsaesser’s design process
Using technology to turn bold and bright designs into a thriving business Designer Hayley Elsaesser transformed her passion for design into a clothing line and her own retail store. See how her vibrant style and creative process evolved, and how she uses technology to constantly push the boundaries.
Ariela Suster is in the business of hope
Empowerings a community through fashion and technology Ariela Suster created her business Sequence with the vision of employing at-risk youth to create handcrafted products, while giving them valuable skills and tech training to help break the cycle of violence in their native El Salvador.
Andrey Golub thinks tech is the new black
Can AI and VR can make brick-and-mortar shopping fashionable again? Andrey Golub’s company ELSE Corp. has created a virtual retail experience that allows customers to create and order highly customized apparel, while reducing the guessing game that companies, brands, and manufacturers have to play when stocking merchandise.
“Without technology, I would not have a brand”