Childish Gambino: PHAROS
For the release of 'Awaken, My Love!,' Childish Gambino wanted to create a new world that would blend the physical and digital, real and imaginary, and allow his fans from around the globe to experience his creation.
Preparing to break a multi-year hiatus, two-time Grammy Award nominee Childish Gambino approached Microsoft with a bold vision to create a new world for his latest release, Awaken, My Love!. Childish Gambino wanted to create a universe that would blend the physical and digital, real and imaginary, and allow his fans from around the world to experience his creation. Together, Childish Gambino and Microsoft began designing PHAROS, a virtual reality experience in the California desert.
Microsoft brought a robust suite of products and experience design skills to the table (featuring Azure and Kinect at the core), to provide cost-effective and streamlined production. This included an alternative to traditional motion-capture techniques, allowing the team to complete animation work in weeks instead of months. PHAROS was a true testament to the power of collaboration, as Childish Gambino and Microsoft worked together to create this immersive audio and visual experience that captured Gambino’s unique live performance, bringing it to fans at home around the globe.
'PHAROS, to me, is a collective experience of bringing fans together,' says artist manager Chad Taylor.
Childish Gambino, Donald Glover, discusses Pharos, pictured here.
PHAROS' VR extension provided remote fans a similarly immersive experience.
Watch the video above to go behind-the-scenes of PHAROS.
Using Azure, Kinect, Surface, and more, viewers (and listeners) were brought into the world that Childish Gambino created.
Childish Gambino collaborates with Microsoft to bring VR experience of ‘PHAROS’ to life
If you didn’t make the trek out to Joshua Tree, California, for the three-day concert event launching Childish Gambino’s Awaken My Love, you’re still in luck: A new virtual reality experience can take you there. The experience, dubbed Pharos, is a collaboration with Microsoft that works with any mobile phone and some VR headsets.Read more