Protecting our planet

Over the last 45 years, 60% of the world’s wildlife has disappeared. And each year, 32 million acres of the world’s forests are depleted.

We’re facing unprecedented challenges from climate change: pollution, flooding, drought, loss of biodiversity, and a rapidly growing population of almost eight billion people. Lives, livelihoods, and natural resources hang in the balance.

But there’s still hope to reverse the damaging cycles we’ve created. Together, we can work to ensure a safer, healthier, and more sustainable future for our planet.

A man stands in a forest of giant redwoods looking up. Part of the scene features a graphic overlay of white circles and dots.

The forest is talking to us

In every forest stands a carefully balanced ecosystem of trees that’s critical to sustaining life, from filtering our water supply to absorbing carbon emissions to serving as a habitat for wildlife. But fires, pests, drought, and deforestation are threatening this delicate equilibrium.

That’s why SilviaTerra created the most detailed United States forest map ever. Using satellite imagery and AI, it allows us to see—at 100x the resolution—what we couldn’t see before. This helps researchers and foresters pinpoint urgent environmental problems, and then tap into what nature is telling us to find solutions.

Get an inside look at six national parks to see how SilviaTerra is revolutionizing the way we preserve and restore US forests and their precious, life-giving, air-cleaning, wildlife-protecting trees.

We have the forests that we have today. We can’t change that. What we can change is the future.

Max Nova, co-founder of SilviaTerra
Female day hiker walks through a forest in morning light.

FOCUS/Forests

Learn more about what the trees are telling us—and how SilviaTerra is helping us listen so we can build a sustainable future for our forests.  You can also take action by supporting The Nature Conservancy’s goal to plant 1 billion trees by 2025.

Ensuring clean drinking water for all

The UN predicts that by 2030, the world may face a 40 percent shortfall in available water. Climate change is making this already precious resource scarce, as rainfall becomes increasingly erratic and a growing global population consumes more and more water.

That’s why Minecraft partnered with charity: water, a non-profit committed to ensuring clean water for every person on the planet. In celebration of their in-game well-building challenge, Minecraft donated $100K to support charity: water’s mission.

Learn more about charity: water

Read more about Microsoft’s approach to water conservation

In fashion, where there are 150 billion articles of clothing made every year, and 90% of these textiles are ending up in a landfill—the consumption of resources and production of waste is never-ending.

Natasha Franck, founder and CEO, EON
Natasha Franck in Manhattan

Natasha believes connectivity can power a circular economy—that we can use technology to mimic the patterns we see in nature.

After learning of the devastating environmental impact of the fashion industry, Natasha started to research new systems and solutions that could power our global transition to a circular economy—that is, an economy where products are regenerative by design, and resources are continuously reused to phase out waste.

Natasha saw firsthand how challenging it was to achieve this across industries: How do we identify all products and materials at scale, across the world, and keep materials in constant use? She realized that giving every piece of clothing a unique Digital Identity, and connecting them to the Internet of Things, would unlock the necessary intelligence and transparency to manage a sustainable lifecycle of products—resale, rental, reuse, and recycling.

Collaborating with industry leaders, Natasha and her team at EON are launching The Global Connect Fashion Initiative to codify a standard for Digital Identity, help bridge communication gaps across the value chain, and power a circular economy.

“By giving every product a unique Digital Identity, we power transparency across the value chain, and make it possible to create the fundamental systems of change essential for our global transition to a circular economy,” says Natasha.

Read more about Natasha’s effort to make fashion “zero waste”

Portrait of Natasha Franck, founder of Eon.

“Lack of transparency is one of the biggest barriers to a circular fashion industry. We can’t recycle it if we don’t know what’s in it.”

- Natasha Franck, founder and CEO, EON

Protecting our planet
Be a citizen scientist
When human ingenuity and technology meet, they have the power to solve some of the biggest environmental challenges. Explore projects on the front lines of sustainability.
Zebra standing in the plains

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Photo of butterfly
Photo of butterfly

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Park ranger standing in front of a tablet giving a virtual field trip

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A leopard being identified by AI

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