Unlocking a competitive edge

When the passion of sports and the power of technology come together, it allows athletes to reach new heights—and it brings fans closer to the game they love.

Billie Jean King is still changing the game

The Fed Cup, the largest annual team competition in women's sports, is changing its name to honor tennis legend Billie Jean King. Find out how she's continuing to shape the future of the game.

A woman holds a Microsoft Surface device that has words written on the screen.

Technology is changing the game

What is the role of technology in sports? These organizations are innovating with new tools that push the boundaries of what’s possible.

A woman is holding a ball and racket in front of a tennis net.

Tracking the future of tennis

Coco Gauff made history at Wimbledon in 2019 after defeating Venus Williams. Now, with the help of technology, she’s taking her game to the next level as she grows into one of the sport’s fastest rising stars.

Helping athletes reach new heights

Find out how these teams are tapping technology to better collect and analyze performance data—and ultimately, empower athletes to soar.

Where tech meets track

The new Renault R.S.20 is the result of real-time team collaborations across multiple sites 24-7. The team captures 50 billion data points per car per race, using visualization and simulations to optimize car performance.

Bringing fans closer to the action

Now, more than ever, fans are craving new tech-powered experiences like these to help them connect with their favorite players and teams.

“I’ve heard thousands of no’s, and I don’t let them get me down.”

In developing her career as a pro racer and monster truck driver, Collete Davis has faced a lot of rejection along the way.