The passion of sports and the power of technology

When the passion of sports and the power of technology come together, it allows athletes and teams to achieve more—and it connects the rest of us to their greatness in the making.

Cloud9-team-game-play
Hendrick Motorsports - Nationwide #88 Car Team during pit stop on track
Photo of newly revealed Renault R.S.18.
Collete Davis stands in front of a race car.
Cloud9 is disrupting the esports landscape
Cloud9 has taken esports by storm. Now, they’re developing a set of game insight tools to mine valuable data—and revolutionize the world of competitive gaming.
Hendrick Motorsports innovates amidst an evolving sport
After decades of excellence in NASCAR, Hendrick Motorsports is tapping new technologies to spur real-time collaboration and ensure success on the track.
Renault F1® Team with data
In Formula One racing, every millisecond counts. Renault F1 Team is turning to data and Microsoft technology to push their performance on and off the track.
Building a racing career on belief, passion, and sheer drive
Collete Davis has raced for Red Bull, negotiated major endorsements, and hosted a TV show. As she climbs to the top of the podium, she says success comes down to one thing: believing in yourself.