Unlocking a competitive edge

When the passion of sports and the power of technology come together, it allows athletes to reach new heights—and it brings fans closer to the game they love.
A female NFL coach writes on the Surface Pro 7 computer while the football team watches over her shoulder.

Katie Sowers is changing the game

From a childhood dream to becoming the first woman to coach in the Super Bowl, find out how Katie Sowers is making history as an Offensive Assistant Coach for the San Francisco 49ers.

Technology is changing the game

What is the role of technology in sports? These organizations are innovating with new tools that push the boundaries of what’s possible.


Tackling the future of rugby

The South African Rugby Union (SARU) taps cloud technology to improve how the team coaches, trains, and plays rugby—and ultimately, brings fans closer to the game they love.

Helping athletes reach new heights

Find out how these teams are tapping technology to better collect and analyze performance data—and ultimately, empower athletes to soar.

Where tech meets track

The new Renault R.S.19 is the result of real-time team collaborations across multiple sites 24-7. The team captures 50 billion data points per car per race, using visualization and simulations to optimize car performance.

Bringing fans closer to the action

Now, more than ever, fans are craving new tech-powered experiences like these to help them connect with their favorite players and teams.

“I’ve heard thousands of no’s, and I don’t let them get me down.”

In developing her career as a pro racer and monster truck driver, Collete Davis has faced a lot of rejection along the way.