Performance artist Marina Abramović breaks new ground—in mixed reality
Arguably the world’s most acclaimed performance artist, Marina Abramović explores the medium of mixed reality for the first time with ‘The Life.’
What is the future of theater?
Meet four storytellers transforming the future of immersive theater. They’re using the internet of things (IoT) to create an interactive experience where the audience becomes part of the show.
Infusing hotel stays with custom soundscapes
Musician Julianna Barwick worked with Microsoft AI to create a custom generative soundscape for new Ace Hotel property, Sister City
Teaching the stars to dance
R&B artist NAO uses machine learning and artificial intelligence to launch an interactive music video that brings fans’ zodiac constellations to life
What is the future of storytelling?
The most compelling creative work stems from unlikely pairings. Meet a new community that is forging the future of storytelling.
Mont-Saint-Michel: The historic 3D model comes to life
The famed Mont-Saint-Michel relief map—a 17th century icon of French innovation, history, and culture—comes to life for the first time in the US as an immersive mixed reality experience.
Muse’s new album comes to life in virtual reality
The rock band Muse is using VR-based games to bring tracks from their new album 'Simulation Theory' to life on their latest tour, immersing fans in their pre-show Enhanced Experience.
Immersing fans in support of Martin Garrix’s book LIFE = CRAZY
Fans in Amsterdam got the experience of a lifetime, thanks to a life-sized kaleidoscope powered by Artificial Intelligence (AI).
Celebrating the women who defy gravity
A new installation created in partnership with Smithsonian magazine uses mixed reality to showcase women’s critical contributions to the US space program.