Want to know how Microsoft does IT? IT Showcase is a preferred source of information technology expertise, straight from the top subject matter experts at Microsoft.
>
Microsoft weeds out fake marketing leads with Naïve Bayes and Machine Learning Server
Microsoft weeds out fake marketing leads with Naïve Bayes and Machine Learning Server
Microsoft weeds out fake marketing leads with Naïve Bayes and Machine Learning Server
TechnicalCaseStudyIcon-Img  Technical Case Study
Tag Icon   Cloud and Enterprise
Published:
May 04, 2018
Star1 Star2 Star3 Star4 Star5
Enter below text to save article rating

To connect with potential customers, our marketers and sellers at Microsoft depend on good-quality leads. But sometimes people fill out online forms with fake names, gibberish, or even profanity. We distinguish fake company names from legitimate names in our data using the programming language R, the Naive Bayes classifier algorithm, Microsoft Machine Learning Server, and a data quality service that we built. This solution helps us weed out fake names and prioritize good leads for our sales and marketing teams.

Technical Case Study Blank Img
 
Print
Powered by Microsoft Translator BingLogo_Img
X
Share Widget Slider share icon
Share

Share on Facebook

New to Facebook?
Get instant updates from your friends, industry experts, favorite celebrities, and what's happening around the world.

Share a link with your followers

twitter login icon
loader
Tweets
New to Twitter?
Get instant updates from your friends, industry experts, favorite celebrities, and what's happening around the world.

Share on LinkedIn

New to LinkedIn?
Get instant updates from your friends, industry experts, favorite celebrities, and what's happening around the world.
shareicon
Share
Feedback
icon_close
How Microsoft does IT
Overall, how satisfied are you with our site?
Additional Comments:
Please enter your feedback comment of minimum 30 characters