Design to Sell: Use Microsoft® Publisher to Plan, Write, and Design Great Marketing Pieces

Design to Sell: Use Microsoft® Publisher to Plan, Write, and Design Great Marketing Pieces
Published:March 15, 2006Language:English
Author:Roger C. ParkerTechnology:Microsoft Office 2003
Length:288 PagesISBN 13:9780735622609

List Price:

$ 29.99
About The BookPut the power of design to work for you—even if you’re not an expert!

Gain the competitive edge as you:

  • Plan for marketing success with Roger’s easy-to-use worksheets and templates

  • Craft compelling messages that engage your reader’s full attention

  • Master basic design principles and exploit the power of color, type, and graphics like the pros

  • Learn insider techniques that make your marketing materials credible, recognizable, and reusable

  • Choose the most effective medium and distribution method to match your needs and budget

  • Companion Web site includes:
  • Copywriting and design resources

  • Downloadable worksheets and templates

  • Numerous examples of effective design
  • About Roger C. ParkerRoger C. Parker is a marketing expert and popular author who teaches “non-designers” how to create compelling, professional-quality marketing materials. His books have sold more than one million copies worldwide, including Looking Good in Print, which is in its sixth edition. His other books include PowerPoint Presentations by Design and The Streetwise Guide to Relationship Marketing on the Internet. In addition, Roger has contributed numerous articles for the Work Essentials section of Microsoft Office Online.
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