Stretching the business
Darrin Yee and Melissa Walls took a novel approach to Pilates: focus on rehabilitation for physical therapy (PT) patients. In 2008, as many Pilates studios in the United States closed their businesses due to the economic recession, business partners Yee and Walls worked with another partner to boldly jump into this new business idea.
Located in a physical therapy clinic, the studio served the general public in addition to PT patients who had long-term rehabilitation and fitness goals. The clinic saw patients who had a wide range of chronic pain issues or surgery recovery needs, such as lower back pain, spinal fusions, knee replacements, and torn shoulders and rotator cuffs.
In 2013, Yee and Walls took over the business full time, and the following year they rebranded to Envision Sport Physical Therapy and Pilates. The clinic proactively communicated its values and mission to employees, patients, and practitioners. It believed everyone deserved to live pain-free lives, and it helped patients live active lifestyles and meet their physical goals.
Clearly, the bold idea to combine Pilates and PT met a true need as business grew year-over-year. By 2016, Envision opened a second location in Irvine, California, which created a new challenge of ensuring consistent communication to employees in both places. Envision also wanted to provide a faster, mobile way for its physical therapists to do their charting, so they no longer felt tethered to their desks and could spend more time with patients. As the clinic began considering expanding to a third location, it knew it needed to find solutions for increased efficiency and cloud-based communication.