Promoting agility, mobility, and flexibility
Dentsu started migrating to Microsoft Azure in 2018 in an effort to modernize the technology environment, empower employees with leading-edge productivity solutions, and embrace technology that reflects the powerful, digital communication the company is known for. It also began the migration from Skype for Business to Teams. “Agility, mobility, and flexible working is really important for Dentsu,” says Dominic Shine, Chief Technology Officer at Dentsu. “We need to empower people so that they can work efficiently anytime, anywhere, on their favorite device.” Teams proved to be an ideal match for these goals, and a pilot project was soon underway.
After a successful pilot project with 5,000 users, word spread of the capabilities of Teams and employees were knocking at the door, asking about when they would be migrated. IT decision makers at Dentsu took notice and rapidly started migrating the entire organization. The new capabilities and improved functionality of Teams, such as enhanced conferencing capabilities and seamless integration with other Microsoft services, were in such demand that Dentsu had to accelerate its approach to change management.
The sheer size of the organization coupled with a three-person change management team demanded a streamlined approach that focused on a single goal—implementing Teams as the new communication hub at Dentsu. But the change management team also worked behind the scenes to help drive adoption and make sure that users could easily discover Teams functionality that goes beyond audio and video conferencing. After just one kickoff email announcing the global move to Teams, Dentsu employees propelled viral adoption across the workforce—growth of the solution was entirely organic. “Today, Change Control across all of Dentsu is run in Teams, which makes it easy to see what has been discussed, the status of the project, and the distribution of individual responsibilities,” says Paul Timmins, CIO of Global Operations at Dentsu.
Teams works seamlessly with the Microsoft solutions in place at Dentsu, like SharePoint, OneDrive, and Excel, but employees can just as easily bring together third-party tools, accessing all the productivity tools they need from within the Teams hub. From threaded conversations to real-time translation, document sharing, and conferencing capabilities, Dentsu has found the broad functionality of Teams well suited for its diverse workforce and the agile, flexible nature of the organization. Recording meetings and blurred background are two popular features in Teams that are especially suited to Dentsu’s workforce, who often work in open plan offices or on the go. Across a global network of employees, the ability to quickly collaborate on pitches and reach across the organization for insights, even sharing past successes and best practices, helps everyone stay informed and drives innovation. In one instance, a group of colleagues based in Europe used Teams to alert a colleague who was en route to an external meeting of some urgent information they had received back at the office. The information required quick changes to a deck that had been prepared. Using Teams, they managed to amend the deck while their colleague was still in transit, leaving them prepared with the most up-to-date information in time for their meeting.
Teams has quickly become the hub for teamwork at Dentsu. “Teams is a natural central point for people to do their work—the front door into the organization and your starting point for everything you do in your daily working life,” says Shine. Even without broad internal promotion, more than 30,000 employees now use Teams—and this widespread, organic adoption has taken place in just three months since the initial pilot project.