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Microsoft 365 for Partners

Partner opportunity studies

Microsoft commissioned Forrester Consulting to conduct a series of Total Economic Impact (TEI) studies to examine Microsoft 365 revenue potential and profitability opportunities for Microsoft partners. Learn how building your Microsoft 365 practice and solutions in key focus areas can help you grow your business.

US$51Estimated revenue opportunity for enterprise customers over three years: US$51 per user, per month.US$49Estimated revenue opportunity for small and medium business (SMB) customers over three years: US$49 per user, per month.US$26Estimated revenue opportunity for Teamwork customers over three years: US$26 per user, per month.US$31Estimated revenue opportunity for managed services customers over three years: US$31 per user, per month.

Microsoft 365 Enterprise

The Microsoft 365 Enterprise opportunity is trending away from traditional solutions around modern desktop and email migration to advanced teamwork, including meetings and calling, and security and compliance solutions. Learn how partners who invest in building their Microsoft 365 Enterprise practices realize increased revenue and margins, more predictable recurring revenue, and stronger customer relationships.

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Microsoft 365 Enterprise
Security and Compliance practice areas
Teamwork practice area

Microsoft 365 Business Premium

Microsoft partners are leveraging new growth opportunities that have been opened by advanced Microsoft 365 Teamwork and Security capabilities, and by extending the services they provide customers to help them get the most from their technology investments. Topping the growth chart is managed services, with a 19 percent increase year over year, driven in large part by Teamwork and Security and Compliance workloads. Learn more about how you can capitalize on these opportunities to build your own Microsoft 365 Business Premium practice.

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Review the Microsoft 365 SMB Partner Opportunity presentation
Microsoft 365 Business Premium
SMB practice area

US$50Estimated revenue opportunity for enterprise customers over three years: US$50 per user, per month.US$49Estimated revenue opportunity for small and medium business (SMB) customers over three years: US$49 per user, per month.US$26Estimated revenue opportunity for Teamwork customers over three years: US$26 per user, per month.US$31Estimated revenue opportunity for managed services customers over three years: US$31 per user, per month.
US$50Estimated revenue opportunity for enterprise customers over three years: US$50 per user, per month.US$49Estimated revenue opportunity for small and medium business (SMB) customers over three years: US$49 per user, per month.US$26Estimated revenue opportunity for Teamwork customers over three years: US$26 per user, per month.US$31Estimated revenue opportunity for managed services customers over three years: US$31 per user, per month.

Managed services

Organizations today are more willing to invest in complex technical solutions managed by experts so that their staff can focus on core business needs. This contributes to the revenue growth for managed services around advanced Microsoft 365 Security, Compliance, and Teamwork workloads. The trends are impressive, leading partners to develop their internal capabilities to differentiate themselves and build more strategic, long-term customer relationships.

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Review the Microsoft 365 Managed Services Partner Opportunity presentation

Teamwork

Teamwork is the largest and fastest-growing Microsoft 365 partner opportunity across deployment, advisory and adoption services, business solutions, and managed services. Driving this growth is the increasing adoption of a Teams-centric model with Microsoft Teams as a hub for collaboration and increasing demand for integrated meeting and calling services.

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Review the Microsoft 365 Teamwork Partner Opportunity presentation
Teamwork practice area

US$50Estimated revenue opportunity for enterprise customers over three years: US$50 per user, per month.US$49Estimated revenue opportunity for small and medium business (SMB) customers over three years: US$49 per user, per month.US$26Estimated revenue opportunity for Teamwork customers over three years: US$26 per user, per month.US$31Estimated revenue opportunity for managed services customers over three years: US$31 per user, per month.
of customers using apps for Teams paid ongoing app costs52%

Apps for Teams

There’s a growing business opportunity in building and integrating apps for Microsoft Teams. In two years, developers have created hundreds of apps that integrate functions and streamline workstreams into the Teams user interface.

This Forrester Consulting survey* of Teams customers using partner apps reports that they have paid for app licensing, integration, and maintenance – and plan to expand their use of apps. Learn the typical user profile and factors driving apps for Teams adoption, and prepare to take advantage of this opportunity.

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*Part of a commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of Microsoft: The Partner Opportunity in Building Applications for Microsoft Teams, March 2020.

SMB

Most businesses are small or midsize. With this breadth comes a wide range of diversity, so what’s the best way to get your message across? According to Forrester Research, both direct and indirect partners are turning to sophisticated content marketing. Multichannel, multitouch digital marketing campaigns are replacing “smile-and-dial” telemarketing campaigns and generic email blasts. The results: Up to 40 percent revenue growth and 70 percent win rates for qualified leads generated through an end-to-end marketing program.

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Microsoft 365 Business Premium
SMB practice area

US$23.7060-70%23-40%$PlanAssessRemediateEnableAdopt1 Envision2 Onboard500+seats150+seatsAllcustomers++150+seatsAllcustomers+AllcustomersPercentage of business leaders who see empowering Firstline Workers as critical to their long-term strategies.1Percentage of business leaders who indicate an increase in Firstline Worker performance and productivity when workers are digitally empowered.2Percentage companies with great employee experiences outperform the Standard & Poor’s (S&P) 500.378%91%122%YOY recurring revenue growth ratesWin rates for qualified leads