Skip to main content

Partner opportunity studies

Microsoft commissioned Forrester Consulting to conduct a series of Total Economic Impact (TEI) studies to examine Microsoft 365 revenue potential and profitability opportunities for Microsoft partners. Learn how building your Microsoft 365 practice and solutions in key focus areas can help you grow your business.

PartnerTEI-m365Enterprise

Estimated revenue opportunity for enterprise customers over three years: US$45 per user per month.

Microsoft 365 Enterprise

Microsoft 365 Enterprise addresses three primary solution areas—modern desktop, security and compliance, and teamwork. Forrester Consulting’s analysis finds that each of these areas represents an entry point with new customers, and an expansion opportunity for established customers. Learn how partners who invest in building their Microsoft 365 Enterprise practices realize increased revenue and margins, more predictable recurring revenue, and stronger customer relationships.

Read the full report
Microsoft 365 Enterprise
Modern desktop practice area
Security and compliance practice area
Teamwork practice area

Microsoft 365 Business

As SMB technology budget holders and decision makers move toward more strategic and active approaches to technology adoption, Microsoft partners are seeing more opportunities to deliver their Microsoft 365 Business solutions and go-to-market programs. Forrester Consulting’s analysis indicates a 130 percent return on investment (ROI) and US$1,200 revenue per user over three years. Learn more about how you can capitalize on this opportunity to build your own Microsoft 365 Business practice.

Read the full report
Learn more about Microsoft 365 Business

Security is 80% of the reason why customers are moving to Microsoft 365. They now realize that the cloud is more mature.

EMEA partner

Security and Compliance


According to Forrester research, leading Microsoft 365 security and compliance partners can increase their per-user revenue by nearly US$700 over three years. How? By offering customers identity management and access control, information protection, and security management services. Find out how building a security and compliance-focused Microsoft 365 practice can help you increase revenue, improve margins, maximize customer stickiness, and better differentiate your offerings in the market.

Read the full report
Security and compliance practice area

Modern Desktop

As migration to Windows 10 reaches critical mass, Microsoft partners are shifting their attention to focus on growing their modern desktop practices. Learn how partners are creating new Microsoft 365 modern desktop opportunities by offering pull-through consulting services, managed services, and resalable IP to support their customers’ digital transformations and IT modernization objectives.

Read the full report
Modern desktop practice area

PartnerTEI-modern desktop

The anticipated three-year revenue for leading Microsoft 365 modern desktop partners is almost US$1,000 per user.

us26_icon

Estimated revenue opportunity for teamwork customers over three years: US$26 per user per month.

Teamwork

Teamwork opportunities begin by leading with Microsoft Teams. The Microsoft 365 Forrester Enterprise study outlines how Teamwork partner practices create upsell and cross-sell opportunities while expanding collaboration capabilities and value propositions to current Microsoft 365 customers. The benefits? New revenue and profit opportunities, improvements in win and renewal rates, and growth in average deal sizes.

Read the full report
Teamwork practice area

Firstline Workers

As many partners look to their established customer base to drive revenue growth, they’re focusing on firstline workers as a way to capture upsell revenue and increase customer value. Learn how, along with the potential to expand your total addressable market, building a firstline worker practice enables you to develop recurring revenue while keeping upfront investments to a minimum.

Read the full report
Firstline Workforce practice area

Healthcare

Healthcare organizations are investing more heavily in cloud solutions than other industries as they look for ways to improve productivity, collaboration, and security. Find out how partners are packaging Microsoft 365 with their own value-added services and IP solutions to create new opportunities for their practices. As they help healthcare organizations improve quality of care, increase access to care, and reduce healthcare delivery costs.

Read the full report
Access healthcare resources

Manufacturing


Manufacturing organizations require unique partner solutions that serve the needs of both knowledge workers and firstline workers. In this study, find out how partners are building strong Microsoft 365 practices in manufacturing. The objectives: maximize the value of their current customer installed base, and win more deals, enabling them to grow recurring revenue while keeping costs in check.

Read the full report
Access manufacturing resources

While our customers' office workers are normally connected to IT, their manufacturing people are not. This is a huge opportunity for us to increase our installed base and deliver more value to our existing customer base.

EMEA partner