Skip to main content

Partner opportunity studies

Microsoft commissioned Forrester Consulting to conduct a series of Total Economic Impact (TEI) studies to examine Microsoft 365 revenue potential and profitability opportunities for Microsoft partners. Learn how building your Microsoft 365 practice and solutions in key focus areas can help you grow your business.

US$51Estimated revenue opportunity for enterprise customers over three years: US$51 per user, per month.US$49Estimated revenue opportunity for small and medium business (SMB) customers over three years: US$49 per user, per month.US$26Estimated revenue opportunity for Teamwork customers over three years: US$26 per user, per month.US$31Estimated revenue opportunity for managed services customers over three years: US$31 per user, per month.

Microsoft 365 Enterprise

The Microsoft 365 Enterprise opportunity is trending away from traditional solutions around modern desktop and email migration to advanced teamwork, including meetings and calling, and security and compliance solutions. Learn how partners who invest in building their Microsoft 365 Enterprise practices realize increased revenue and margins, more predictable recurring revenue, and stronger customer relationships.

Read the full report
Review the Microsoft 365 Enterprise Partner Opportunity presentation
Microsoft 365 Enterprise
Modern Desktop practice area
Security and Compliance practice areas
Teamwork practice area

Microsoft 365 Business

Microsoft partners are leveraging new growth opportunities that have been opened by advanced Microsoft 365 Teamwork and Security capabilities, and by extending the services they provide customers to help them get the most from their technology investments. Topping the growth chart is managed services, with a 19 percent increase year over year, driven in large part by Teamwork and Security and Compliance workloads. Learn more about how you can capitalize on these opportunities to build your own Microsoft 365 Business practice.

Read the full report
Review the Microsoft 365 SMB Partner Opportunity presentation
Microsoft 365 Business
SMB practice area

US$50Estimated revenue opportunity for enterprise customers over three years: US$50 per user, per month.US$49Estimated revenue opportunity for small and medium business (SMB) customers over three years: US$49 per user, per month.US$26Estimated revenue opportunity for Teamwork customers over three years: US$26 per user, per month.US$31Estimated revenue opportunity for managed services customers over three years: US$31 per user, per month.
US$50Estimated revenue opportunity for enterprise customers over three years: US$50 per user, per month.US$49Estimated revenue opportunity for small and medium business (SMB) customers over three years: US$49 per user, per month.US$26Estimated revenue opportunity for Teamwork customers over three years: US$26 per user, per month.US$31Estimated revenue opportunity for managed services customers over three years: US$31 per user, per month.

Managed services

Organizations today are more willing to invest in complex technical solutions managed by experts so that their staff can focus on core business needs. This contributes to the revenue growth for managed services around advanced Microsoft 365 Security, Compliance, and Teamwork workloads. The trends are impressive, leading partners to develop their internal capabilities to differentiate themselves and build more strategic, long-term customer relationships.

Read the full report
Review the Microsoft 365 Managed Services Partner Opportunity presentation

Teamwork

Teamwork is the largest and fastest-growing Microsoft 365 partner opportunity across deployment, advisory and adoption services, business solutions, and managed services. Driving this growth is the increasing adoption of a Teams-centric model with Microsoft Teams as a hub for collaboration and increasing demand for integrated meeting and calling services.

Read the full report
Review the Microsoft 365 Teamwork Partner Opportunity presentation
Teamwork practice area

US$50Estimated revenue opportunity for enterprise customers over three years: US$50 per user, per month.US$49Estimated revenue opportunity for small and medium business (SMB) customers over three years: US$49 per user, per month.US$26Estimated revenue opportunity for Teamwork customers over three years: US$26 per user, per month.US$31Estimated revenue opportunity for managed services customers over three years: US$31 per user, per month.
US$23.7060-70%23-40%$PlanAssessRemediateEnableAdopt1 Envision2 Onboard500+seats150+seatsAllcustomers++150+seatsAllcustomers+AllcustomersPercentage of business leaders who see empowering Firstline Workers as critical to their long-term strategies.1Percentage of business leaders who indicate an increase in Firstline Worker performance and productivity when workers are digitally empowered.2Percentage companies with great employee experiences outperform the Standard & Poor’s (S&P) 500.378%91%122%YOY recurring revenue growth ratesWin rates for qualified leads

SMB

Most businesses are small or midsize. With this breadth comes a wide range of diversity, so what’s the best way to get your message across? According to Forrester Research, both direct and indirect partners are turning to sophisticated content marketing. Multichannel, multitouch digital marketing campaigns are replacing “smile-and-dial” telemarketing campaigns and generic email blasts. The results: Up to 40 percent revenue growth and 70 percent win rates for qualified leads generated through an end-to-end marketing program.

Read the full report
Microsoft 365 Business
SMB practice area

Security and Compliance


According to Forrester research, leading Microsoft 365 security and compliance partners can increase their per-user revenue by nearly US$700 over three years. How? By offering customers identity management and access control, information protection, and security management services. Find out how building a security and compliance-focused Microsoft 365 practice can help you increase revenue, improve margins, maximize customer stickiness, and better differentiate your offerings in the market.

Read the full report
Security and Compliance practice areas

Security is 80% of the reason why customers are moving to Microsoft 365. They now realize that the cloud is more mature.

EMEA partner

PartnerTEI-modern desktop

The anticipated three-year revenue for leading Microsoft 365 modern desktop partners is almost US$1,000 per user.

Modern Desktop

As migration to Windows 10 reaches critical mass, Microsoft partners are shifting their attention to focus on growing their modern desktop practices. Learn how partners are creating new Microsoft 365 modern desktop opportunities by offering pull-through consulting services, managed services, and resalable IP to support their customers’ digital transformations and IT modernization objectives.

Read the full report
Modern Desktop practice area

Firstline Workers

As many partners look to their established customer base to drive revenue growth, they’re focusing on firstline workers as a way to capture upsell revenue and increase customer value. Learn how, along with the potential to expand your total addressable market, building a firstline worker practice enables you to develop recurring revenue while keeping upfront investments to a minimum.

Read the full report
Firstline Workforce practice area

Healthcare

Healthcare organizations are investing more heavily in cloud solutions than other industries as they look for ways to improve productivity, collaboration, and security. Find out how partners are packaging Microsoft 365 with their own value-added services and IP solutions to create new opportunities for their practices, as they help healthcare organizations improve quality of care, increase access to care, and reduce healthcare delivery costs.

Read the full report
Access healthcare resources

Manufacturing


Manufacturing organizations require unique partner solutions that serve the needs of both knowledge workers and firstline workers. In this study, find out how partners are building strong Microsoft 365 practices in manufacturing. The objectives: maximize the value of their current customer installed base, and win more deals, enabling them to grow recurring revenue while keeping costs in check.

Read the full report
Access manufacturing resources

While our customers' office workers are normally connected to IT, their manufacturing people are not. This is a huge opportunity for us to increase our installed base and deliver more value to our existing customer base.

EMEA partner