Accelerating Growth through Generative Intelligence

Aditya Birla Group, a US$ 67 billion multinational conglomerate headquartered in India, operating across 41 countries and six continents, is recognized as a pioneering force in India’s business landscape. With a workforce of over 227,500 people representing a multitude of languages and cultures, the Group’s global footprint is reflected in its presence in more than 20 business sectors. With over 340 manufacturing units and a customer base exceeding 300 million, Aditya Birla Group continues to set benchmarks in industry leadership, innovation, and responsible business practices.

At the heart of this journey is ABG IntelAct, ABG’s Generative AI platform which is driven by the vision from Group CIO to democratise Generative AI to place the power of this technology in the hands of every ABGite.

ABG IntelAct introduces the power of a personal AI assistant in the workplace. The platform features an Enterprise GPT with multiple specialist personas tailored to various business and functional needs, enabling employees to access expertise relevant to their roles. It also includes a Document Insights Assistant, which supports users in analyzing, summarizing, comparing, and composing documents efficiently. For creative and design tasks, IntelAct leverages advanced diffusion models such as DALL·E 3.0 and Imagen 4.0, fostering innovative content and design creation. Additionally, the platform offers an External Research Assistant that gathers information from across the web to generate articles and informed points of view. The Agentic AI Studio empowers the ABG digital community to build custom AI agents and seamlessly integrate them with business applications, further enhancing digital collaboration and productivity. 

ABG IntelAct’s scalable rollout delivers new capabilities monthly as it exposes application programming interfaces for custom business apps across Microsoft Teams, web, and mobile. AI is deployed beyond pilots, with measurable impact in productivity, cost efficiency, and cross business collaboration. The Group’s dedicated AI Centre of Excellence ensures responsible deployment, integration within information technology frameworks, and alignment with business objectives. Owing to ABG’s deployment of AI, productivity gains are realized through faster document processing, research, and content creation. Cross-business collaboration is enabled by a shared AI platform, driving data-driven insights and enhanced decision-making. Cost efficiency is achieved through centralized infrastructure, while innovation is accelerated by exposing AI capabilities for custom applications.

Aditya Birla Group has been successful in reimagining Indian businesses through the lens of intelligence and agility. It has made commendable progress in fostering human-AI collaboration and now stands poised to lead the industry toward a smarter, more sustainable future.