Reimagining India’s Energy Future Through a AI-Led Digital Transformation

Powering India’s progress as a Maharatna public-sector energy leader, Bharat Petroleum Corporation Limited (BPCL) operates a nationwide retail footprint, multiple refineries, extensive liquefied petroleum gas infrastructure (LPG), Lubricants under the MAK brand, Natural Gas, Industrial Fuels and Aviation operations. BPCL’s commitment to delivering energy solutions that fuel the nation’s growth is reflected in its AI-Led digital transformation, which unifies customer and partner experiences across its diverse business units.

BPCL anchored its transformation on a modern digital foundation built on Microsoft Azure, Office 365, Co-Pilot and enterprise-grade AI capabilities. This architecture unified its diverse ecosystem— logistics, retail networks, distributors, and millions of consumers— into a single intelligent digital fabric. With scalable infrastructure, automated workflows, modern APIs, and secure data estates, BPCL could innovate faster, integrate deeply, and operate with real time agility.

On top of this, BPCL deployed AI to reshape customer and operational experiences. A customer-friendly digital app ecosystem now offers seamless, intuitive access to services. The multilingual Urja Bot, built on conversational AI, delivers 24x7 unified customer support— bringing simplicity and inclusiveness to millions across the country.

A cloud-powered Command & Control Centre provides real-time visibility across supply chain, fleet, retail outlets, and customer touchpoints—enabling predictive actions instead of reactive responses. Meanwhile, the Enterprise Digital Centre and the Analytics Centre of Excellence use Azure AI, machine learning models, and Power BI–driven visualization to unlock insights that guide forecasting, operational optimization, channel performance, and customer engagement.

Together, these capabilities have turned BPCL into a modern digital enterprise— where AI provides intelligence, and data becomes a strategic asset.

BPCL stands today as a global benchmark in AI-led transformation, demonstrating how the future of energy can be shaped by technology, innovation, and a bold vision.

“We want to pioneer FinAI in India— delivering what customers want before they know they need it, through design thinking, agentics, bold innovation, and deeply personalized financial experiences. We achieve this with an unwavering technology-first mindset.”

Subhankar Sen
Marketing Director BPCL