Redefining Storytelling with AI-Powered Content Creation

Collective Artists Network, through its deep-tech arm Galleri5, is building India’s first AI-native content and marketing ecosystem. This will be a fusion of cinematic storytelling, creative intelligence, and AI-driven production infrastructure. With Microsoft Azure as its technology backbone, the collaboration aims to redefine how films, OTT series, and branded content are created, scaled, and distributed.

Galleri5’s AI Studio, powered by Azure AI Foundry, integrates multi-modal pipelines for video generation, VFX, and 3D world building, enabling creators to move from concept to screen at unprecedented speed.

Azure’s compute and orchestration capabilities are seamlessly integrated throughout Galleri5’s creative stack. This integration enables advanced AI storyboarding and asset generation for cinematic universes, allowing creators to visualize and develop content with remarkable efficiency. The platform also features agentic production pipelines that automate essential processes such as shot tracking, post-production, and workflow management, streamlining the entire creative journey. Additionally, AI-driven analytics and social intelligence tools are embedded to ensure that creative output is continuously aligned with cultural trends and audience insights in real time. 

This partnership powers landmark projects such as “Mahabharat: Ek Dharmayudh” which is the world’s first fully AI-generated series and “Hanuman: The Eternal”, the world’s first AI-generated feature film. Together, Collective and Galleri5 are pioneering how India tells its stories, transforming mythology, culture, and entertainment into scalable AI-driven experiences.

Beyond storytelling, the collaboration connects Azure’s global AI infrastructure with Galleri5’s Mar-Tech Suite, spanning social intelligence, trend prediction, and generative visual production, creating an integrated ecosystem for studios, brands, and creators.

By combining Azure’s AI Foundry with Galleri5’s proprietary deep tech pipelines, Collective Artists Network is setting new standards for creative engineering, shortening production cycles, cutting costs, and enabling global-scale, multi language releases while empowering human creativity.

This is not just about faster production; it’s about building the AI Operating System for Media and Marketing, from India to the world.

“We’re standing at an extraordinary inflection point, where storytelling, technology, and imagination are converging to redefine what’s possible. At Collective Artists Network, we’ve always believed in building technology that amplifies human creativity, not replaces it. Partnering with Microsoft allows us to scale that vision, using the power of Azure’s infrastructure to bring our proprietary AI tools to life. It’s an exciting time to be at the forefront of this new creative frontier, where India’s cultural depth meets cutting-edge innovation."

Vijay Subramaniam
Founder & Group Chief Executive Officer