Turbocharging B2B eCommerce with AI-Powered Solutions

L&T-SuFin is at the forefront of India’s evolving business-to-business e-commerce landscape, bringing together the worlds of manufacturing and digital commerce. As part of the Larsen & Toubro group, the company’s purpose is to empower enterprises with seamless, technology driven solutions that accelerate trade, enhance transparency, and drive operational excellence across the industrial ecosystem.

With a frontier mindset toward AI, L&T SuFin has embedded intelligence deeply within its support and relationship management, and product cataloging functions. Unlike traditional models that rely on manual processes and siloed systems, the company’s strategy leverages conversational AI and agent-augmented automation to transform how teams operate and serve customers. L&T-SuFin has developed and deployed a natural language chatbot interface designed for support and relationship management teams, enabling personnel to interact conversationally with backend systems to retrieve customer and order-related information. This solution provides instant access to order details, payment status, and transaction history, allowing teams to respond to customer inquiries faster and with greater accuracy. Natural language queries streamline information retrieval, improve responsiveness and empower support teams to resolve queries more efficiently.

Innovation at L&T-SuFin is holistic, practical and woven across functions. The company’s AI-powered cataloging assistant addresses the traditional manual and time-consuming process of onboarding new stock-keeping units.

The outcomes of L&T-SuFin’s AI driven transformation are tangible. The conversational AI initiative has significantly enhanced the availability of critical information, leading to measurable improvements in operational productivity and service quality. The cataloging assistant has further reduced manual effort, accelerated SKU onboarding, and improved data consistency across listings. These advances translate into faster, more reliable service for customers and a more agile, innovative organization ready to scale.

L&T-SuFin’s transformation underscores how vision and intelligence can reshape an industry. By placing AI, agility, and people empowerment at the core of its operations, L&T-SuFin is redefining what it means to lead in digital commerce.