Building India’s Future with Purposeful Innovation

Mahindra Group is a diversified Indian conglomerate driving transformation across mobility, agriculture, real estate, and hospitality, all anchored in sustainability and innovation. Mahindra is nurturing high-potential ventures - its “Growth Gems” include Mahindra Susten in renewables, Accelo in steel, and Classic Legends in mobility heritage - aim to build billion-dollar enterprises. Under the leadership of Chief Executive Officer Anish Shah, the Group has outlined a fivefold growth vision for core businesses such as farm equipment, finance, and real estate, backed by disciplined capital allocation and synergy. In 2024, Mahindra launched a centralized Artificial Intelligence division to streamline operations and foster talent across sectors. Signaling a bold, tech forward pivot, the group has positioned itself as a future-ready force in India’s green and inclusive economy.

Mahindra’s frontier approach to AI reimagines customer experience and operational scale. Voice.AI, the Group’s full-stack voice AI platform built on Microsoft Azure, is designed to scale customer service instantly and inclusively. Unlike traditional models that rely on text or app-based interfaces, Mahindra’s Voice.AI leverages voice, the most natural interface. It makes support accessible across languages, literacy levels, and geographies. This platform empowers enterprises to deliver instant, human-like support at scale, serving customers 24/7, without the need to scale human teams. Voice.AI is already live across multiple sectors. In Mahindra Auto, it powers end to-end customer journeys, from scheduling test drives to collecting feedback. While in Mahindra Finance, it generates hundreds of daily cross-sell leads and improves collections performance.

Innovation at Mahindra permeates all functions. The Voice.AI platform features seamless telephony integration. It includes a speech processing pipeline optimized for Indian accents, multilingual inputs and an intelligence layer with memory centers, agents, and custom guardrails, powered by a fine-tuned large language model engine. Governance is maintained through enterprise-ready modularity, custom rules, and safety checks that ensure brand tone and compliance. The platform’s plug-and play Application Programming Interfaces enable rapid deployment and integration with Customer Relationship Management systems and other enterprise applications. This allows businesses to go live within days and not months.

Mahindra’s AI-driven transformation has been remarkable. Voice.AI has enabled instant scalability, handling more than 25,000-30,000 calls per day. It has delivered improved customer experience through personalized conversations and better conversions. The platform accelerates customer engagement, reduces operational costs, and ensures that every customer feels heard, regardless of language or location. Mahindra’s approach is not just about technology; it is about building an inclusive, accessible, and human-centered future for all.

Mahindra Group’s journey demonstrates the transformative power of AI. The group has successfully simplified operations and enhanced customer experience. Its transformation has helped it to redefine what it means to be a leader in India’s green and inclusive economy.