Pioneering AI-Driven Business Intelligence for MSMEs Worldwide
Refrens is shaping the future of financial intelligence for micro, small, and medium enterprises (MSMEs) across more than 170 countries. Designed for a rapidly digitizing global economy, the platform brings CFO level insights to business owners through AI and real-time analytics. Refrens elevates businesses by embedding intelligence at the heart of operations to gain clarity and accuracy, without relying on delayed manual reporting.
At the core of what differentiates Refrens is its AI-first philosophy, brought to life through FREYA, its AI-driven accounting agent. FREYA helps business owners ask questions, analyze trends, and receive immediate insights, eliminating the traditional bottleneck of waiting days for financial updates. This transformative shift allows MSMEs to make data driven decisions by live actionable intelligence rather than outdated spreadsheets.
Taking this innovation further, Refrens has introduced voice-to-voice conversation with FREYA. It is one of the first platforms to offer a truly conversational AI accounting assistant as if you are speaking with a trusted advisor. The system handles natural, multi-turn conversations and delivers spoken responses, making accounting accessible even for business owners who may not be tech-savvy. This leap in user experience is designed to break barriers and ensure advanced financial tools remain inclusive to all.
Guided by its long-term vision, Refrens aims to evolve FREYA into a proactive, autonomous business agent. The roadmap includes intelligent alerts for risks and opportunities, automated workflows for tasks like invoicing and tax filing, and deep integrations with sales, inventory, and operations tools.
In essence, Refrens is democratizing access to sophisticated business intelligence, helping MSMEs compete and thrive on a global platform. By transforming raw financial data into real-time intelligence, the platform enables businesses to improve decision-making, streamline operations, and succeed. The result is where every MSME, regardless of size or geography, can operate with confidence and clarity of a large enterprise.
“AI should be a business partner, not just a tool. With FREYA, we’re making sure every MSME has a co-pilot for their financial journey.”
Naman Sarawagi
Chief Executive Officer & Co-Founder