Pioneering the Future of Home Transformation Through AI Excellence

Asian Paints is a pioneer in leveraging Artificial Intelligence to transform the fields of colour, design, visualisations and home transformation across India and beyond. Their commitment to excellence has resulted in advanced AI-driven solutions across operations, enhancing efficiency and outcomes in sales, marketing, supply chain, and workforce enablement.

By blending creativity with technology, Asian Paints continually delivers visionary solutions that elevate customer experiences and transforms homes. Their focus on Data & AI has embedded intelligence across the enterprise, unlocking business value and accelerating growth. The company utilises Copilot for personal productivity and a suite of Copilot agents—developed through Copilot Studio and Azure AI Foundry—to address business challenges and enhance performance.

Asian Paints has strategically deployed advanced Employee Chatbots to deliver comprehensive support for policies, Standard Operating Procedures (SOPs), and self-service functionalities across shared services, manufacturing, and finance domains. In addition, a suite of intelligent agents seamlessly automates the integration of SAP systems, Excel files, and other transactional platforms, thereby significantly enhancing process efficiency and operational agility. Knowledge Centre Agents, powered by Azure Foundry, enable channel partners with structured, real time product information, empowering informed and timely decision-making. Furthermore, the organisation leverages sophisticated AI capabilities to analyse voluminous documents and generate actionable summaries as per functional domain.

Asian Paints ensures its AI projects support business goals, enable effective scaling, and measure ROI. By prioritising key use cases, piloting generative AI, and automating tasks, teams can focus on strategy while AI provides valuable insights across the organisation. These efforts have driven operational excellence and enabled highly personalised customer experiences. By uniting intelligence with agility, innovation has become a daily practice at Asian Paints, redefining manufacturing standards in the AI era. This progress is powered by a strategic partnership with Microsoft, ensuring Asian Paints remains a leader in AI transformation and an inspiration for future business leaders.

“Asian Paints has always been ahead of the curve in adopting cutting edge technologies for creating value for the business. The new age AI is a game changer for us in terms of creating irreplicable competitive differentiators for businesses and helps us deliver value for our customers. AI will help us deliver the joy in the lives of our customers through hyper personalized experiences.”

Amit Syngle
Chief Executive Officer