Building India’s Future with Purposeful Innovation

Mankind Pharma, one of India’s leading pharmaceutical companies, is committed to delivering high-quality, affordable healthcare across the country. With a vast field force and deep presence from Tier-1 to Tier-3 markets, its mission extends beyond product promotion to enabling meaningful, patient-centric interactions between doctors and medical representatives.

Seamlessly embedded in Mankind’s CRM platform, SuperAI is voice-enabled, optimized for tablets, and supports typed and verbal queries, allowing medical representatives to access accurate information during or after doctor visits, even in low-connectivity environments. Its intuitive interface auto-generates scientifically aligned, doctor-ready responses and documents with minimal input. Medical representatives can submit feedback within the platform, triggering a streamlined content update process between field teams and the head office, ensuring centrally approved materials evolve in sync with doctor needs.

Built using Microsoft technology and Mankind’s internal data ecosystem, SuperAI helps medical representatives answer complex queries in real time, from treatment comparisons and affordability constraints to therapy nuances and indication clarity. Doctors in smaller towns often require more contextual, pragmatic discussions; SuperAI ensures medical representatives remain informed and responsive to these varied questions.

By synthesizing approved literature, product data, affordability insights, and therapy details, SuperAI enables smarter conversations with tailored responses aligned to each doctor’s specialty, patient profile, and regional cost sensitivities. It strengthens affordable-care messaging by framing product value around accessibility and outcomes, reinforcing Mankind’s affordability-first ethos. It supports real time micro-learning shaped by actual doctor interactions and on-ground feedback.

Adoption has been strong. Within months, SuperAI has been used by 9,000+ users with 40,000+ queries logged pan-India. Field force reports faster response times, higher confidence, and improved doctor interactions, especially in Tier-2/3 regions where contextual and cost-conscious care is crucial.

Beyond empowering the field force, SuperAI has unlocked a powerful bottom up feedback loop. Every question, insight, and comment becomes a real time signal, giving the head office and project management teams visibility into emerging doctor concerns, regional challenges, and on-ground market dynamics. This “doctor-pulse” mechanism ensures strategy teams can listen, learn, and act faster, driving quicker content updates, better access initiatives, and more targeted interventions.

By aligning AI with doctor needs and field realities, Mankind Pharma is shaping a future where healthcare is smarter, more inclusive, and more accessible, proving that when vision meets intelligence, transformation follows.