Driving pre and post purchase engagement
In the automotive industry, providing a hyper-personalised response to customer queries is not just a necessity, it is a strategic imperative. From the initial consideration stage to post-purchase inquiries, customers demand precise and tailored information about their vehicles.
In response to this need, Hero MotoCorp (Hero) leveraged the robust capabilities of Azure OpenAI, to enhance the customer experience.
Immersive experience
Azure OpenAI acts as a driving force behind Hero’s commitment to delivering precise and tailored information to customers at every stage of their vehicle journey—from showroom to ownership.
One noteworthy application involves harnessing the vision capabilities of Azure OpenAI to engage customers actively. Customers can visualise their desired bikes in locations of their choice, creating a personalised and immersive experience that goesbeyond the conventional purchasing process.
Additionally, innovative use of bots has transformed the postpurchase experience for customers. Leveraging Azure OpenAI, these bots provide comprehensive information about the vehicle’s service schedule, specific details about parts, and maintenance guidelines after the purchase. What once required extensive time to navigate through user manuals is now streamlined and instantly accessible, empowering customers with knowledge and convenience.
Niranjan Gupta
CEO
Hero MotoCorp
From showroom to service, AI has the potential to pave the road to a smoother, more connected vehicle ownership journey. Every mile and every interaction is an opportunity to build an enduring relationship with our customers. Our digital teams at Hero MotoCorp will be leveraging the partnership with Microsoft to unlock this, every mile and every single day.
Hero’s vision is to transform the experience of customers from showroom to service, AI smiles on every mile. Customers empowered, journeys transformed.
With Innovation at its core, Hero MotoCorp continues to provide mobility to the aspirations of millions around the world.
More details at https://www.heromotocorp.com