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Microsoft AI
Consumer goods

Accelerate consumer goods time-to-market with AI-driven consumer insights and design

Forecast demand, develop more effective products and packaging, and grow revenue with a deeper understanding of customer data.
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Outcomes

Drive real results in consumer goods

Automate design processes, generate innovative solutions, and address social trends and customer demand with AI that enables research and development teams to better refine and optimize designs. Relevant for VPs of R&D, Chief Revenue Officers, VPs of Sales, CMOs, and Chief Product Officers.
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Reduce product time-to-market

Accelerate R&D cycles, respond to trends, and launch new products more quickly and competitively.
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Increase sales revenue

Boost sales by aligning product design with real-time consumer insights and demand signals.
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Lower acquisition cost

Reduce spend on testing and analysis by surfacing precise customer needs and optimizing campaign targeting.
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Grow lifetime value

Increase loyalty and customer value with enhanced personalization and product relevance.
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Increase customer satisfaction

Raise CSAT and Net Promoter Scores with more meaningful experiences from AI-optimized products and messaging.
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Cut operating costs

Streamline workflows with AI-assisted design, content generation, and market analysis.
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Soluciones

Encuentre el enfoque de IA adecuado para su organización

Compre, amplíe, desarrolle o colabore para obtener beneficios transformadores con la IA.
Comprar soluciones preconfiguradas

Microsoft 365 Copilot

Transforme el trabajo con un asistente de IA avanzado que incluye seguridad empresarial integrada.
Más información
Ampliar y personalizar

Microsoft Copilot Studio

Cree y personalice agentes de IA para ampliar las funcionalidades de Microsoft 365 Copilot.
Más información
Crear soluciones propias

Microsoft Foundry

Diseña, personaliza y gestiona aplicaciones y agentes de IA a gran escala.
Más información
Encuentra soluciones de partners

Microsoft Marketplace

Impulsa tu transformación de IA con soluciones de IA de partners líderes en el sector.
Más información
Obtén la guía de soluciones de IA
CUSTOMER STORIES

Discover how organizations are using AI for consumer goods

  1. A red Coca-Cola logo on a white background.
  2. A close-up of a logo with the text ESTEE LAUDER COMPANIES on a white background.
A red truck with a Coca-Cola logo on it.
A red Coca-Cola logo on a white background.
“Our expanded partnership with Microsoft is an important next chapter in Coca-Cola’s journey toward a digital-first enterprise powered by emerging technologies.”
Neeraj Tolmare, Senior Vice President and Global Chief Information Officer, Coca-Cola
Solutions
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A close-up of a logo with the text ESTEE LAUDER COMPANIES on a white background.
“With Microsoft’s generative AI tools and extensive expertise, we are able to leverage ELC’s tremendous data to create more personalized consumer experiences.”
Jane Lauder, EVP, Enterprise Marketing and Chief Data Officer, Estée Lauder
Solutions
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RESOURCES

Take the next step in your AI journey

  1.

Microsoft for consumer goods

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
Learn more
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Microsoft Scenario Library

Transform scenarios across your organization with AI.
Explore scenarios
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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
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