SMBs will continue to use technology in 2013

Wednesday 23 January 2013

Customer service

Small and medium-sized businesses (SMBs) will continue to use technology solutions to their advantage during 2013, it has been claimed.

SMB IT analyst Techaisle believes small companies are to up their investment in cloud computing services over the course of the next year.

The firm said they will adopt cloud services aggressively and continue to move away from capital budgets during 2013 - looking more towards operational expenditure.

"Revenue will become the focus rather than tight cost control," Techaisle predicted.

"The adoption of cloud-based productivity suites among SMBs will accelerate which will begin to balance usage of collaborative and individual Software-as-a-Service applications."

The firm said SMBs' emphasis on front-office, revenue-generating applications will continue with CRM at the hub.

There will also be more marketing automation and business intelligence applications, it added.

"Communications, collaboration, content and context will be the primary computing scenarios of SMB IT departments, driven by nobility, cloud-based applications and process optimisation," Techaisle stated.

"Virtualisation, cloud, mobility and managed services will form the 'four pillars' of IT that will support the transformation of SMB, enabling them to reach their full potential in the shortest period of time."

In a recent study of chief information officers carried out by Gartner, cloud computing investment was named as the third biggest priority for 2013, behind analytics and mobile solutions.

Posted by Alex Boardman