SMBs belie recession by using cloud to grow

Friday 22 February 2013

Small and medium-sized businesses (SMBs) used cloud computing to grow during the recession, a new report has claimed.

Research conducted by Manchester Business School and Vanson Bourne found that businesses which adopted cloud-based solutions - such as Office 365 - have found success easier to come by in recent years.

The study found that around two in five companies were able to grow during the recession using the cloud.

In addition, 58 per cent were able to reduce their costs by taking advantage of hosted services, delivered remotely by a third-party vendor.

However, the study revealed that US businesses have been quicker on the whole to embrace hosted services.

Dr Brian Nicholson of the Manchester Business School noted that the North American businesses surveyed were saving more, reinvesting more and making greater profits than their UK counterparts.

Office 365 gives SMBs the opportunity to access a range of productivity solutions in the cloud.

Users can take advantage of various programmes, including Outlook, Word, Excel and Exchange, on various connected devices across multiple locations.

Posted by Alex Boardman