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Consumer goods

Increase productivity and creativity with AI‑powered marketing content creation

Help marketers access brand and category knowledge and boost their creative process with streamlined content, image and campaign creation, plus localization and brand assistance.
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Outcomes

Drive real results in consumer goods

Transform and streamline your marketing process to enhance consumer engagement with personalized content using generative AI. Get campaigns to market faster and increase conversion rates by easily creating multiple versions of creative elements that better match the interests of more personalized segments and brand loyalists. Relevant for Chief Marketing Officers.
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Accelerate time-to-market

Launch campaigns faster with AI that generates creative content, adapts brand voice, and streamlines workflows across teams.
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Increase conversion rates

Drive more sales with personalized marketing content that aligns with customer behavior and preferences.
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Enhance worker productivity

Empower marketers to do more with less by automating content development and assembly—freeing time for strategy.
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Reduce production and labor costs

Cut costs by minimizing manual content creation and localization tasks with scalable, AI-assisted tools and templates.
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Solutions

Find the right AI approach for your organisation

Buy, extend, build, or partner to achieve transformative AI benefits.
Buy pre-built solutions

Microsoft 365 Copilot

Transform work using a powerful AI assistant with built-in enterprise-grade security.
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Extend and customise

Microsoft Copilot Studio

Build and customise AI agents to extend the capabilities of Microsoft 365 Copilot.
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Build your own solutions

Microsoft Foundry

Design, customise, and manage AI apps and agents at scale.
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Find partner solutions

Microsoft Marketplace

Power your AI transformation with AI solutions from industry leading partners.
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Get the guide to AI solutions
CUSTOMER STORIES

Discover how organisations are using AI for consumer goods

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“I cannot wait to see what 10,000 coworkers can accomplish with Copilot. I can’t even imagine the information and recommendations we will receive from Copilot in the future.”
Kelly Twomey Eidson, Manager of Enterprise Collaboration, CDW Corporation
Solutions
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RESOURCES

Take the next step in your AI journey

  1.
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Microsoft for consumer goods

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
Learn more
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Microsoft Scenario Library

Transform scenarios across your organisation with AI.
Explore scenarios
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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
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