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<1 min read

Resilient retailing: NRF23 takeaways – Jennifer Morrison 

With business models being challenged by seemingly endless disruption, industry leaders are offering practical advice on how retailers can adopt digital strategies to survive and thrive in a volatile world. Here are some of Jennifer's favourite takeaways from NRF The Big Show 2023 in New York City.

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6 min read

Empowering retail employees: How to transform the frontline 

Frontline employees are the most valuable brand ambassadors in retail. They are the people that consumers interact with the most. So when they’re empowered and happy about where they are and what they’re doing, that transitions over to their customers.

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3 min read

The top five ways to personalise your customer service 

Gaining a customer for life happens when organisations make every interaction matter. Whether that is reacting efficiently to a customer query, complaint or need, or proactively taking steps to offer a new product or service. The key is to personalise the experience.  Demand for this bespoke treatment has increased.

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5 min read

Joining the dots: What does sustainability mean for retailers? 

What is sustainability? As a Global Sustainability Specialist for Microsoft with a passion for all things sustainable, it’s a question I get asked a lot. It’s also a question I like to ask others, and I’m always curious to hear the answer. Because that’s the thing about sustainability: it means different things to different people.

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3 min read

How far should AI lead your customer service journey? 

In today’s environment, to meet customer expectations, organisations should equip themselves to deliver an ‘always-on’ service. Yet, the traditional service hours (9-to-5) are still common practice across industry. No longer do they need to be.

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6 min read

Communities, sustainability, metaverse and the future of retail 

It’s a fascinating time for retail in the UK. Retailers are learning how to adapt to this new world we’re in now. Shopping habits have changed, supply chains face emerging challenges, and whispers from the metaverse speak of brands positioning themselves in ways that would’ve seemed like science fiction less than a decade ago.

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