How to use Microsoft 365 Copilot for AI Marketing

OVERVIEW

Streamline your marketing processes with AI

Easily summarize documents, PDFs, and web content with Microsoft 365 Copilot Chat to prepare your research brief.
Use Copilot in Microsoft Teams to recap meetings with researchers, including the finalized approach and action items.
Quickly evaluate research data for trends and insights using Copilot in Excel with Python.
Don't start with a blank page: ask Copilot in Word to draft an internal snapshot of the findings, citing the results.

DEMO

See Copilot in action

Discover pro tips to save time and inspire creativity within your marketing organisation.

Market research

Agency briefs

Easily research and compare products to inform campaign strategy

“We’re continuously creating fresh content … managing 140,000 creative assets every year. Copilot is helping us with that massive workload, enabling us to get to market faster.”

Jessica Daughetee, Corporate Vice President, Marketing Experiences. Microsoft Corporation

Read the full story

White background with black and white lines.

SUCCESS STORIES

Explore how Copilot inspires marketing teams to work smarter

“Copilot has saved me between 20% and 50% of my time. It’s the only tool that I know of that can give you those insights very quickly and very simply, in a language that marketers can understand.”

Harjeet Singh, Sr. Director, Marketing and Demand Gen Operations, Finastra

A man in a suit and tie looking at a laptop.

“I’ve seen evidence of people who have felt better about what they are doing because some of the more mundane tasks that would normally stretch out over a long time can be completed much faster.”

Craig McQueen, Vice President, AI Solutions, Softchoice

62-67%

Reduction in time spent creating content

75%

Decrease in time spent summarizing meetings

“Creatives see Copilot as an important tool in their kits. It’s not there to replace them; it’s just something they can use to supercharge their ideas.”

James Thomas, Global Head of Technology, Dentsu Creative

BENEFITS OF AI

Optimise costs and help your marketing department thrive

Simplify research, improve targeting, streamline tracking, and speed content development for your campaigns with Copilot and agents.

this is table caption
	Before AI	With Copilot
Customer insights and strategy	Fragmented data sources can lead to incomplete customer profiles and missed opportunities for engagement.	Simplify developing a new marketing strategy by researching and summarizing insights from multiple sources.
Demand generation	Untargeted campaigns can lead to misaligned marketing efforts and lower demand capture and conversion rates.	Analyze data to create targeted campaigns optimised for high-propensity opportunities.
Campaign execution	Manual campaign tracking can lead to inefficient resource use, higher costs, and less agility in market response.	Plan and develop campaign content. Track engagement to adapt messaging quickly based on customer feedback.
Content creation	Traditional content creation can be labor intensive, time consuming, and lead to ineffectual messaging.	Streamline brainstorming and ignite creativity to create compelling and engaging messaging in less time.

PRODUCTS

Drive innovation with a secure AI-powered solution

Microsoft 365 Copilot

£23.10

user/month, paid yearly

(Annual commitment)

Or £24.26 paid monthly

Price does not include VAT.

For enterprise For business

Includes:

Get AI-powered chat grounded in your business data
Access work-grounded Copilot in apps such as Microsoft Teams,¹ Outlook, Word, PowerPoint, and Excel
Create and use agents with Copilot Studio²
Experience enterprise-grade security, privacy, and compliance