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Microsoft AI
Consumer goods

Accelerate consumer goods time-to-market with AI-driven consumer insights and design

Forecast demand, develop more effective products and packaging, and grow revenue with a deeper understanding of customer data.
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Outcomes

Drive real results in consumer goods

Automate design processes, generate innovative solutions, and address social trends and customer demand with AI that enables research and development teams to better refine and optimise designs. Relevant for VPs of R&D, Chief Revenue Officers, VPs of Sales, CMOs, and Chief Product Officers.
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Reduce product time-to-market

Accelerate R&D cycles, respond to trends, and launch new products more quickly and competitively.
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Increase sales revenue

Boost sales by aligning product design with real-time consumer insights and demand signals.
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Lower acquisition cost

Reduce spend on testing and analysis by surfacing precise customer needs and optimizing campaign targeting.
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Grow lifetime value

Increase loyalty and customer value with enhanced personalisation and product relevance.
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Increase customer satisfaction

Raise CSAT and Net Promoter Scores with more meaningful experiences from AI-optimized products and messaging.
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Cut operating costs

Streamline workflows with AI-assisted design, content generation, and market analysis.
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Solutions

Find the right AI approach for your organisation

Buy, extend, build, or partner to achieve transformative AI benefits.
Buy pre-built solutions

Microsoft 365 Copilot

Transform work using a powerful AI assistant with built-in enterprise-grade security.
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Extend and customise

Microsoft Copilot Studio

Build and customise AI agents to extend the capabilities of Microsoft 365 Copilot.
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Build your own solutions

Microsoft Foundry

Design, customise, and manage AI apps and agents at scale.
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Find partner solutions

Microsoft Marketplace

Power your AI transformation with AI solutions from industry leading partners.
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Get the guide to AI solutions
CUSTOMER STORIES

Discover how organisations are using AI for consumer goods

  1. A red Coca-Cola logo on a white background.
  2. A close-up of a logo with the text ESTEE LAUDER COMPANIES on a white background.
A red truck with a Coca-Cola logo on it.
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“Our expanded partnership with Microsoft is an important next chapter in Coca-Cola’s journey toward a digital-first enterprise powered by emerging technologies.”
Neeraj Tolmare, Senior Vice President and Global Chief Information Officer, Coca-Cola
Solutions
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A close-up of a logo with the text ESTEE LAUDER COMPANIES on a white background.
“With Microsoft’s generative AI tools and extensive expertise, we are able to leverage ELC’s tremendous data to create more personalized consumer experiences.”
Jane Lauder, EVP, Enterprise Marketing and Chief Data Officer, Estée Lauder
Solutions
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RESOURCES

Take the next step in your AI journey

  1.

Microsoft for consumer goods

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
Learn more
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Microsoft Scenario Library

Transform scenarios across your organisation with AI.
Explore scenarios
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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
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