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Microsoft AI
Retail

Increase customer conversion and engagement with tailored content

Generate product and marketing content in real time—including text and visual assets—to save costs, improve campaign effectiveness, and reduce time to delivery.
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Outcomes

Drive real results in retail

Generate personalized product and marketing content, including taglines or images that match the interests of your loyal brand shoppers. Boost customer engagement through real-time, tailored interactions, leading to increased sales and higher conversion rates. Relevant for CMOs, Chief Merchandising Officers, and Chief Digital Officers.
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Increase content engagement and conversion rates

Drive more conversions through personalized, engaging content that connects with customers.
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Accelerate time to market for marketing campaigns

Speed up content creation, helping teams quickly launch products and campaigns with consistent, high-quality messaging.
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Reduce production time and creative costs

Automate content generation to deliver scalable, high-quality output with fewer resources.
Solutions

Trouvez l’approche d’IA adaptée à votre organisation

Achetez, prolongez, développez ou collaborez pour bénéficier des avantages transformateurs de l’IA.
Achetez des solutions prédéfinies

Microsoft 365 Copilot

Transformez votre travail grâce à un assistant IA puissant doté d’une sécurité intégrée de niveau entreprise.
En savoir plus
Développez et personnalisez

Microsoft Copilot Studio

Créez et personnalisez des agents IA pour étendre les capacités de Microsoft 365 Copilot.
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Créez vos propres solutions

Microsoft Foundry

Concevez, personnalisez et gérez des applications et agents IA à grande échelle.
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Trouvez des solutions de partenaires

Microsoft Marketplace

Accélérez votre transformation IA grâce aux solutions proposées par des partenaires leaders du secteur.
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Obtenir le guide des solutions d’IA
CUSTOMER STORIES

Discover how organizations are using AI for retail

  1. A blue and white logo with the text CARmax®.
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A blue car with a yellow bow on it is parked in front of a building with a CARmax sign.
A blue and white logo with the text CARmax®.
“With the help of Azure OpenAI Service, we’re disrupting our industry for a second time by delivering cutting-edge digital tools and capabilities and becoming a true omnichannel retailer.”
Shamim Mohammad, Executive Vice President and Chief Information and Technology Officer, CarMax
4.8%
Overall revenue growth
Solutions
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A blue hexagon with white letters.
“In collaboration with Microsoft, we’re using AI and generative AI to drive vital transformation across all sorts of segments and operations.”
Noortje van Genugten, VP of Product Operations at Albert Heijn
Solutions
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RESOURCES

Take the next step in your AI journey

  1.
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Microsoft for Retail

Connect your customers, your people, and your data.
Learn more
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Microsoft Scenario Library

Transform scenarios across your organization with AI.
Explore scenarios
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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
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