Typeface believes that companies should have the power to easily produce compelling, on-brand marketing messages featuring eye-catching images and engaging text for all social media and publishing platforms. To bring this capability to its customers, Typeface has developed a suite of cloud-based tools that combine the power and knowledge of Microsoft Azure OpenAI Service, Azure Machine Learning, and other Microsoft technologies with its own Affinity AI to boost personalized content creation at an unprecedented speed.
Typeface first ingests information about the brand, including style guidelines, images, and product details. Then, with just a few clicks, customers can generate an assortment of suggested images and text—pre-defined in templates for different use cases—that employees can select and customize for use in an online campaign, marketing email, blog post, or anywhere the company wants to use it. For a small company like Vasanti Cosmetics, which specializes in products for underserved demographic groups, this means being able to produce marketing content on par with major names in the market—all with minimal staff and no need for an expensive production studio.
In today’s media environment, brands need to generate a constant stream of content for many potential delivery channels, and the Typeface platform gives companies a big head-start toward making this happen—even companies that never dreamed they could do it. With the power of Azure OpenAI Service, Typeface is making the impossible possible for small companies and startups and making the ordinary extraordinary for large and established brands.
“Because of the capabilities of Azure OpenAI Service and the overall Azure platform, we were able to go from a vision to a solution incredibly fast.”
Vishal Sood, Head of Product, Typeface
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