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August 18, 2023

Teams and AI chatbots work together to create a streamlined digital helpdesk by leveraging query data

The adoption of "chatbots" that can automatically respond to user queries is accelerating across all businesses. While operational efficiencies and cost reductions are expected, the true value of this tool goes beyond that. The Business Support Department of the Business Innovation Division at Nippon Telegraph and Telephone East Corporation (NTT East) began business processes to improve the quality of human responses and share knowledge by integrating Microsoft Teams and AI chatbots. The company is taking the first step toward an effective digital experience by digitizing the familiar help desk response.

NTT

“With Teams, I can see other people's interactions, so I can follow up on their answers. We are now able to respond to requests as a team rather than alone.”

Osamu Takahashi, SE Promotion Manager, Design Configuration Support & Planning Group, Business Support Department, Business Innovation Headquarters, NTT East

Sales support challenges accelerate business model transformation

NTT East has continued to support the essential social infrastructure, such as fixed-line telephones and fiber-optic Internet access services to fulfill its "Tsunagu Mission" as an information and telecommunications provider.

In modern-day Japan, which faces a variety of social issues such as severe disasters and an aging society with a declining birthrate, NTT East's top message is to be a "social innovation company that supports the future of local communities." The new management style is based on a deep understanding of the aspirations and characteristics of the local community and brings the appropriate digital experience to each local government, educational institution, and business organization.

A tremendous amount of business knowledge and information is required to find the right people, in the right place. In the midst of change, the Business Support Department, which supports the company's corporate sales front office, was also undergoing a process of trial and error. Koji Tsukamoto, Manager in Charge of SE Promotion in the Design Configuration Support & Planning Group within the Business Support Department of the Business Innovation Division, NTT East, and Takeshi Orikasa, Manager in Charge of Planning and General Affairs in the Process Planning Group, explained the challenges as follows.

The Business Support department provides help desk support for internal sales and SE inquiries, such as "I want to know the details of the service," or "How do I set up this equipment?" NTT East has several thousand sales members nationwide, and 11 helpdesk members respond to all inquiries. "Customers are kept waiting because of delays in responding to these requests. However, we were unable to respond quickly to the more than 1,000 phone calls and e-mail inquiries we received each month, and we looked for ways to improve the system," says Tsukamoto.

"We also wanted to make the entire system a knowledge base, not just a one-off response to sales and queries. We needed a completely new method. We couldn't use the traditional way of storing history in Excel," says Orikasa.

To resolve these challenges, the Business Support Department decided to implement the "PKSHA Chatbot" Mr. Osamu Takahashi, SE Promotion Manager in the Design Configuration Support & Planning Group within the Business Support Department of the Business Innovation Headquarters, NTT East, explains the reasons for the selection.

"We need to be ready to respond at a moment's notice, but there is a limit to what we can do if we only have manpower. We need to get the System to help. After comparing a number of chatbots, PKSHA Chatbot was the one with the best features and the fastest response," saysTakahashi.

“When explaining complex information, we may not get the message across over the phone, even if we intended to. But with Teams, we can go back and review past conversations, so there are fewer miscommunications.”

Koji Tsukamoto, SE Promotion Manager, Design Configuration Support & Planning Group, Business Support Department, Business Innovation Headquarters, NTT East

Typically, for a chatbot to work, it needs to organize the intent of the questions by categorizing them, and then it needs to prepare the answers to create FAQ data. A lot of uptime and advanced know-how is needed and takes time to implement. However, to reduce the help desk's workload, implementation needed to happen as soon as possible, but because help desk inquiries increased during the COVID-19 global pandemic, there were time constraints to building the chatbot.

Under these circumstances, the Business Support Department accepted PKSHA's proposal to provide support services for FAQ creation. Mr. Kazushi Otsuki of PKSHA Workplace Co, Ltd, which provides the PKSHA Chatbot, looks back at that time as follows.

"PKSHA Workplace provides a service that uses AI to generate sets of questions and answers from the customers' original email, chat inquiry information, and existing manuals. By doing this, it can help create highly accurate FAQs and significantly reduce previous preparation costs. When we implemented the system for NTT East, we were able to build it in a short period of time by automatically grouping and de-duplicating similar QA based on tens of thousands of past requests," says Otsuki.

Thus, the Business Support Department started using PKSHA Chatbot in December 2020.

Hybrid support through Teams and AI chatbot integration

The web version of the PKSHA Chatbot was placed on the company's internal portal, allowing for chat requests. However, there was still room for improvement as a help desk operation.

"Whenever we want to review a request while we are out of the office, we need to log into the in-house system. It was still not an efficient operation," says Tsukamoto.

Meanwhile, the global pandemic led to the active use of Microsoft Teams as a communication platform at NTT East. Business chats and online meetings, as well as internal phone calls, switched to Teams calls.

"Surprisingly, Teams calls are being used by NTT East. It is very convenient to receive incoming calls to the office on our smartphone, even when we are out of the office or working remotely. It is not only used internally; we also offer it to our customers as one of our telecommuting solutions," said Tsukamoto.

As these environments and tools evolved, the Business Support Department integrated Teams and the PKSHA Chatbot in November 2021. By loading the PKSHA Chatbot on Teams, which we are familiar with in our daily work, we have evolved to a more convenient and user-friendly way to respond to requests. PKSHA Chatbot is currently being used as PKSHA AI Helpdesk for Teams, extending its helpdesk functionality. It also has a staffed response function, which not only allows questions to be asked directly from Teams chats but can also switch to a human response for questions that cannot be answered by the AI chatbot.

The implementation of a third-party application on the company's Microsoft Teams instance was carefully considered to meet the company’s strict security standards.

Efficiency improvements with fewer people and higher quality of responses

We have an AI chatbot that answers simple questions in Teams and seamlessly switches to an operator for more complex questions. How has this hybrid helpdesk approach changed the Business Support Department? Orikasa, Takahashi, and Tsukamoto share their responses.

"We have seen an increase in the chatbot utilization rate. In the past, most calls were made by phone, with chatbots around 10 percent of calls, but that number has grown to 35 percent. In addition to the fact that they are able to answer the phone without fail, as opposed to a phone call that is difficult to get through, I think the peace of mind that comes with knowing that 'in case of an emergency, they will switch to a manned service' is also a great benefit. The reduction in response time and automation of inquiry response has resulted in a reduction of about three man hours of operation," says Orikasa.

"When the operator takes over the response, we can share the material visually on Teams, so we feel that we can give a clearer answer than before. Teams also lets us see other people's interactions, so we can follow up on their responses. We are now able to respond to inquiries as a team rather than alone," says Takahashi.

"When we have complicated explanations, there are many cases where the message is not understood, even though it was delivered over the phone. But with Teams, we can go back and review past conversations, so there is less chance of miscommunication. We believe that the ability to review history will lead to knowledge sharing, and by analyzing the content of each individual's responses, we will be able to instruct and train operators more effectively," says Tsukamoto.  .

By integrating PKSHA's chatbot with Teams, the Business Support Department not only increased the chatbot utilization rate, but also improved the quality of human responses. Mr. Orikasa describes the significance of the project as follows.

"Improving the speed and quality of responses is directly related to improving NTT East's customer service. We are now able to successfully play the role of a chatbot that responds instantly and the role of a person who answers complex questions," says Orikasa.

“This project was an opportunity to expand the capabilities of operational digital experience by combining Teams with third-party products.”

Takeshi Orikasa, General Manager, Process Planning Group, Business Support Department, Business Innovation Headquarters, NTT East

Teams as a Platform for DX Promotion

Digital experience promotion is not something that can be achieved overnight, and the implementation of the PKSHA Chatbot in the Business Support Department has also been steadily effective over time. Beginning with trials, various functions were implemented step-by-step, and all members of the team worked, one by one, to build a track record of success, making sure to proceed with a sense of conviction.

Manami Isogai, in charge of SE Promotion in the Design Configuration Support & Planning Group within the Business Support Department of the Business Innovation Headquarters, NTT East, is enthusiastic about further improving service quality in the future.

"The challenge now is how much we can reduce the time between the chatbot's first response and the manned, full-fledged response. I believe that the accumulated data will become a treasure for stepping up our efforts, so we will continue the cycle of analysis and improvement," says Isogai.

Pioneering efforts are also being made to make use of the data collected.

"We recently conducted a PoC on automatic FAQ generation by AI. This is an attempt to have AI analyze the logs that are stored daily and do FAQ creation. Once this creates a pattern, we will be able to greatly reduce the amount of time spent on FAQ creation, and people will be able to focus more on answering customer questions," says Orikasa.

"We believe that by digging deeper into the response data, we can gain insight into the level of understanding of the products in each area, as well as effective ways to explain new services as they are introduced. We will continue to support the business digital experience with the PKSHA Chatbot as a starting point," says Otsuki.

Lastly, Orikasa offered the following outlook on promoting digital experience in the Business Support Department.

"We were also consulted by the department that manages other commercial products within the company about the PKSHA Chatbot that can be used by Teams. Ideally, we would like to have a single point of contact and be able to make requests to all departments, so we plan to expand horizontally. The project this time was an opportunity to expand the capabilities of the operational digital experience by combining Teams with third-party products. We are currently experimenting with low-code development using the Power Platform to enable project progress management in Teams, and working to further improve the quality of customer support and digital-experience staff development. We want to use Teams as a platform to promote the business digital experience," says Orikasa.

Starting with adapting the chatbots to the internal help desk, the Business Support Department of NTT East Business Innovation Headquarter has implemented a series of Business digital experience initiatives. This experience will be shared throughout Japan to support the continued growth of our customers and build a prosperous society.

Find out more about NTT on LinkedIn, Twitter, Facebook, and YouTube.

“We want to use Teams as a platform to promote digital experience for the business.”

Takeshi Orikasa, General Manager, Process Planning Group, Business Support Department, Business Innovation Headquarters, NTT East

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