additiv provides scalable and personalized financial solutions with Microsoft Azure

additiv enables the world’s leading financial institutions and brands to create new business models and transform existing ones. The company’s API-first cloud platform is one of the world’s most powerful solutions for wealth management, banking, credit, and insurance. Together with the global ecosystem of regulated financial service providers, this technology gives banks, insurers, asset managers, IFAs, and consumer brands fast and flexible ways to deliver financial solutions via new and existing client channels.

Headquartered in Switzerland, additiv operates regional offices in Singapore, the United Arab Emirates, Germany, and the UK. Its more than 250 staff serve over 400 financial institutions (banks, insurance companies, asset managers, pension funds, IFAs, etc.) and brands around the globe.

In cooperation with Microsoft, additiv began migrating to an API-centric cloud platform in 2018. The objective was to deliver innovative financial services value propositions via a single, unified platform. To reduce clients’ operating costs and enable them to scale efficiently, additiv developed a standardized platform based on Microsoft Azure.

additiv provides a flexible and secure foundation for various financial services. Its open, modular architecture allows clients to seamlessly adapt, scale, and deliver solutions tailored to specific regulatory and operational requirements across different regions and industries. “The cloud enables us to offer a compliant, secure, and scalable solution in multiple geographies with adherence to local regulatory requirements,” states Guy Levy, Head of Research and Development at additiv. This adaptability facilitates faster implementation of innovative services. Simultaneously, financial institutions can offer personalized experiences to their clients in response to changing market demands. Unlike on-premises tools, the cloud solution reduces costs and maintenance while simplifying the secure scaling of the solution.

One-stop shopping: Fast, easy, and clearly structured

From the outset, additiv selected Microsoft Azure to provide its clients with a secure and robust cloud solution. “We were an early adopter of Microsoft Azure, so Microsoft’s close support was crucial as we migrated to the cloud,” Guy Levy says. This way, additiv benefited from hands-on expertise and minimal bureaucracy. “Working together with the experts, we achieved exactly what we had set out to do: the rapid market launch of a financial services platform that is cloud-first, globally available, scalable, and secure.” The development process was equally efficient, with no need for re-development of core business logic while streamlining custom implementation of the solution. The collaboration between additiv and Microsoft adds value for clients by delivering services across all segments: wealth and asset management, banking, credit, and insurance.

Security, compliance, and scalability with Microsoft Azure

Close collaboration between additiv and Microsoft enabled the joint development of the API-first cloud solution. Microsoft Azure’s “platform as a service” (PaaS) model simplifies IT administration, allowing additiv to focus on adding value for its clients. The Microsoft Azure framework ensures that the platform incorporates best practices for security, scalability, and compliance, in line with the Azure Cloud and Cloud Adoption Framework (CAF) standards. Additionally, services are hosted locally through this collaboration, providing a high level of data security benefits to companies worldwide, particularly in heavily regulated sectors such as finance.

Michael Stemmle, the founder of additiv, explains, “additiv and Microsoft make financial innovation possible for all. As a result, companies are able to deliver innovative financial services with unmatched security and flexibility.” additiv builds the front-end applications according to each client’s individual look and feel, which clients can independently develop and refine using the API-first platform. Together with Microsoft Azure, the platform becomes a secure and scalable solution adaptable to various regional, legal, and operational requirements.

Expansion and flexibility: Tapping new lines of business with an API-first strategy

additiv’s solution is used by companies of various sizes across different industries. Adding a new line of business is a typical application for the API-first cloud solution. For example, a bank might expand into offering investment services or insurance solutions. Similarly, an insurer may offer mortgages or investments in pension solutions. additiv’s combined solution simplifies scaling beyond existing offerings.

Deploying the solution delivers clear, measurable benefits; integrating the additiv solution enabled one client to boost the cross-selling of financial products by 25%. additiv also supports rapid market launch. For instance, another client launched its investment offering within 90 days, leveraging the powerful additiv platform. Another client succeeded in nearly doubling its assets under management in the first 24 months after going live with additiv. Konstantinos Dimitrakopoulos, Product Manager at additiv, states, “We see our clients as partners. Our objective is to fully understand their challenges and their goals, while considering all relevant regulatory and legal considerations.”

Sustainable growth: Focus on innovation and fresh market potential

Using Microsoft Azure's infrastructure, additiv's cloud-based API platform offers a robust and flexible solution tailored to client needs. Partners and clients can easily adapt to market changes and create innovative solutions for business growth. The technical aspect has already been taken care of and is easy to adapt, allowing both parties to concentrate on the client’s need and how additiv can help achieve their goals. “Microsoft helps us abstract the technical complexities from the business, allowing us to offer maximum business value quickly,” notes Guy Levy. Looking to the future, additiv is working with Microsoft to integrate AI into its solutions. This partnership enables additiv to harness cutting-edge technology to continue offering product and service innovation.