Microsoft 365 Copilot: How mci group is embracing AI

mci group is a global leader in event management and marketing communications, bringing people together to create meaningful connections and positive impact. Drawing on over 35 years of experience, it combines creative and strategic services with operational excellence to deliver innovative solutions across the entire spectrum of human engagement.

The group’s expertise spans events and experiences, association and community management, public affairs and communications, research and data, creative technology and production, and social and brand content. By integrating digital innovation and fostering human-first partnerships, mci group delivers distinctive and forward-thinking solutions for the industry it serves.

Operating from 60 offices in 31 countries, mci group provides seamless, impactful solutions worldwide.

To learn more, visit www.mci-group.com. 

Improving AI deployment through gamification

The AI champions’ piloting efforts—and close collaboration with the company’s Learning and Development department—gave the group’s IT team valuable insights that the company was able to build on. Online courses and videos were developed from the training sessions and have now become mandatory for all users of Microsoft 365 Copilot throughout the group. To create additional incentives, mci group made Microsoft 365 Copilot licenses available to all teams that completed the training, drafted an AI transformation plan, and worked specifically on AI implementation. This incentive boosted user adoption, and the group discovered that even only a 1% increase in productivity caused by using Microsoft 365 Copilot could result in an annual savings potential of USD2 million. Thanks to the use of “Prompt Buddy” with every AI initiative, these prompts are now collected in a central library. They can then be incorporated in people’s day-to-day work to further improve the use of Microsoft 365 Copilot across a wider group of users globally. Going forward, mci group believes that this commitment to using the right prompting will become increasingly important to deliver personalized, fast, and high-quality outcomes that satisfy the demanding expectations of customers. “We are convinced that Microsoft 365 Copilot is exactly that for us; it extends our capabilities and enhances our expertise,” Duverger concludes. “We want to take our employees to an even higher level with AI and provide them with the best possible support.”

An AI strategy with a vision: Merging data competence with joint innovation

mci group is seeking to harness joint meetings, additional use cases, and hackathons to drive wider Copilot adoption. Employees and customers alike thus gain further benefits from this powerful tool. In the longer term, a data strategy and the further development of data analytics expertise within the company are also planned. Right now, the group plans to deploy a total of 1,600 Microsoft 365 Copilot licenses in March 2025—before rolling it out to all employees over the course of the coming year. This move will make the use of AI an even more integral component of the global company strategy. In addition to activities surrounding Microsoft 365 Copilot, the group is intensifying its wider strategic partnership with Microsoft. Development teams are working with Copilot Studio and exploring new use cases for Microsoft Azure OpenAI Service technologies. This collaboration goes beyond a traditional vendor relationship and underlines the group's role as an advocate for AI-based solutions. Duverger has no doubts: “By exploring unconventional paths with Microsoft by our side and constantly discovering new use cases together with our employees, we are increasing our efficiency and quality and thus delivering benefits to our customers, too—a genuine win-win situation!”