ASDA sought to modernise its operations and equip employees with advanced digital tools to enhance efficiency and customer service.
To achieve this, ASDA partnered with Microsoft and deployed Microsoft Surface Copilot+ PCs, enabling a seamless transition to a more agile and technology-driven workplace.
This transformation streamlined operations, improved collaboration across teams and optimised service delivery, reinforcing ASDA’s commitment to innovation and everyday low costs.
“I can say with confidence that ASDA’s digital transformation is unlike anything we’ve seen before. We’ve had to transform everything end-to-end, building fresh capabilities that set ASDA up for a fantastic future.”
Rob Barnes, Chief Information Officer, ASDA
Founded in the 1960s with a commitment to delivering the best value for shoppers, ASDA has grown into one of Britain’s leading retailers. Serving millions of customers each week and operating over 1,000 stores across the UK, ASDA continues to evolve. With a mission to be the nation’s top grocery and clothing retailer, it embraces digital transformation to drive innovation and growth.
Technology plays a vital role in ASDA’s ability to provide and maintain exceptional service.
“Our customers are our highest priority,” notes Adrian Berry, Chief Technology Officer at ASDA. “The importance of technology in our ability to deliver services to our customers is fundamental.”
Recognising the need for agility, efficiency and digital-first approach, ASDA embarks on a large-scale modernisation effort.
“Our goal is to ensure continuity and customer satisfaction,” says Adrian Berry.
Undertaking a company-wide technology shift at this scale required precision, expertise and the right technology partners. ASDA turned to Microsoft and partnered with Computacenter, a leading IT services and solutions provider.
“We chose to collaborate with Microsoft to help do our digital transformation,” says William Harrison, Senior Engineer, End User Computer Team at ASDA.
As part of this initiative, ASDA deployed Microsoft Surface devices, ensuring its workforce had access to the powerful, AI-driven tools.
With thousands of colleagues relying on digital tools daily, ensuring a smooth and efficient transformation was a critical milestone in ASDA’s journey.
ASDA’s IT team successfully migrated 18,000 users, 700 mailboxes and 4,000 SharePoint sites while deploying over 8,000 Microsoft Surface devices – all within just 130 days.
Throughout the process, Microsoft provided essential guidance and support, helping ASDA unlock the full potential of its new digital tools.
“The Microsoft team was with us every step of the way, ensuring we maximised the capabilities of our devices,” explains William Harrison. “Colleagues now feel empowered with the right tools to work efficiently.”
8,000 Microsoft Surface devices deployed in 130 days
The successful migration has transformed the way ASDA operates, bringing substantial benefits to both employees and customers.
“The latest Copilot+ PCs with Microsoft Surface keep our devices at the forefront of AI,” emphasises William Harrison. “This allows us to provide each colleague with the right device specifications while upholding our commitment to everyday low costs.”
The adoption of optimised digital tools has strengthened every aspect of ASDA’s business.
Rob Barnes, Chief Information Officer at ASDA, explains: “In our head office, Copilot+ PCs with Microsoft Surface enable better collaboration, helping our teams to work smarter and drive the business forward. Across our supply chain, distribution and stores, we ensure products reach shelves at the right time.”
Following the success of its digital transformation, ASDA’s journey doesn’t stop here. The company continues embracing new technologies that will propel the business forward and revolutionise customer experience.
“The transformation of ASDA’s workplace environment has been nothing short of phenomenal,” reflects Adrian Berry.
Rob Barnes continues: “I can say with confidence that ASDA’s digital transformation is unlike anything we’ve seen before. We’ve had to transform everything end-to-end, building fresh capabilities that set ASDA up for a fantastic future.”
“The Microsoft team was with us every step of the way, ensuring we maximised the capabilities of our devices. Colleagues now feel empowered with the right tools to work efficiently.”
William Harrison, Senior Engineer, End User Computer Team, ASDA
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