Haut.AI revolutionizes skincare customer experience with AI insights using Azure AI

Founded in 2018 in Estonia, Haut.AI combines cutting-edge generative AI, dermatological science, and advanced machine learning. Haut.AI empowers beauty brands, skincare manufacturers, and retailers to drive innovation at every stage of the product lifecycle.

The challenge

Even with thousands of high-quality skincare products on the market, consumers still struggle to find what truly works for them. Haut.AI was created to bridge this gap, guiding consumers to the best product for their skin through highly accurate, scientifically backed AI skin analysis and personalized product recommendations. The aim: deliver accessible, data-driven insights directly to consumers’ smartphones, helping them make informed choices that deliver real results. At the same time, Haut.AI is committed to helping brands create engaging, educational experiences that build lasting trust and loyalty.

The integrated solution

Haut.AI began working with generative AI in 2021, recognizing its potential to revolutionize both beauty research and personalized skincare. It enables dynamic simulations, predictive modeling, and hyper-personalized solutions, making it a game-changer for the industry. Haut.AI has developed several breakthrough innovations, including the Skin Atlas, a patented facial image anonymization technology that uses generative AI to eliminate artifacts in anonymized image analysis, ensuring privacy protection without compromising accuracy. SkinGPT is the first-of-its-kind AI platform for scientifically accurate, hyper-realistic skin simulations, allowing brands to visualize how skin evolves over time and providing applications across R&D, clinical testing, and personalized consumer experiences.

Partnership with Microsoft

Haut.AI’s expertise in AI, dermatological science, and aging research made them a great fit for Microsoft for Startups, where the company gained access to state-of-the-art cloud-based AI infrastructure, expert guidance, and an expansive network in the tech and retail sectors.

All training, coding, and AI development at Haut.AI are conducted within Microsoft services, including Azure AI, Machine Learning Studio, and Visual Studio Code. These tools provide compute power, data handling, and job execution, enabling Haut.AI to train advanced models efficiently and develop highly scalable AI solutions for skincare research and consumer applications.

"Haut.AI’s entire AI ecosystem runs on Microsoft Cloud, providing the highest level of security, reliability, and scalability. The fact that we could build on such a powerful infrastructure meant we didn’t have to worry about operational limitations—we could focus entirely on innovating, developing pioneering solutions that redefine beauty technology," said Anastasia Georgievskaya, CEO & Co-Founder of Haut.AI.

Go-to-market success

Haut.AI’s SkinGPT is the first scientifically accurate, hyper-realistic skin simulation engine, built on Haut.AI’s deep dermatological expertise and advanced generative AI technology. It enables users to visualize how skin evolves over time in response to real-world variables—aging, environmental exposure, product use, and lifestyle changes—turning complex biological processes into interactive, visual experiences.

Following its commercial debut in January 2025, SkinGPT quickly drew global attention, generating media buzz and capturing interest from beauty businesses seeking to embed next-gen intelligence into their innovation pipelines.

"We’re proud to partner with Haut.AI to push the boundaries of innovation in the beauty industry. Through our collaboration, we’re elevating Ulta Beauty’s digital skin experience to deliver more personalized, customer-centric solutions. This enduring partnership reflects our shared commitment to leveraging cutting-edge R&D to meet evolving needs," said Agustina Sartori, Head of Digital Innovation at Ulta Beauty, Managing Director at Prisma Ventures.

By modeling both biological and perceptual aspects of skin changes, SkinGPT brings unmatched depth to skincare simulation. It helps brands develop smarter products, enhance education, and bridge the gap between claims and results with data-backed confidence.

This groundbreaking work continues to attract leading global brands who see SkinGPT as a critical tool for merging scientific precision with consumer insight, solidifying Haut.AI’s role as a category-defining innovator in AI-driven skincare.