JK Fenner unlocks growth with Microsoft Dynamics 365 and Power Platform

JK Fenner (India) Limited is a trusted leader in industrial solutions, specializing in mechanical power transmission and sealing technologies. Its diverse portfolio spans belts, oil seals, hoses, gearboxes, pulleys, moulded rubber components, and advanced EV solutions for automotive and industrial applications.

With Seven state-of-the-art manufacturing facilities and three R&D centers, JK Fenner drives innovation across industries such as steel, cement, agriculture, and automotive. Supported by a robust partner ecosystem, the company maintains strong domestic coverage and exports to more than 50 countries worldwide.

As part of its digital transformation journey, JK Fenner is focused on extending the value of its Microsoft ecosystem to drive continuous innovation and smarter operations across its dealer network.

Reflecting on the road ahead, M Sivasubramanian, Vice President & Head – IT & Digital Transformation, JK Fenner, shares, “We look forward to leveraging the Microsoft suite to drive further innovation. Our plans include integrating DMS with RFQ and Salesforce Automation systems for better visibility, agility, and flexibility. We also aim to add Conversational AI to enhance ease of use.”

This forward-looking vision underscores JK Fenner’s commitment to building a connected, intelligent, and future-ready dealer ecosystem.

Connectivity gaps created barriers to growth

JK Fenner encountered significant challenges in meeting its business objectives due to limited digital connectivity with its distribution network. Order capture was still being managed through phone calls and emails, resulting in slower processes, high levels of manual intervention, and overall workflow inefficiencies. Dealers had little to no visibility into order details or real-time insights on shipments, leaving them disconnected from critical updates.

Recognizing that such limitations could compromise its ability to maintain global market leadership, the enterprise realized the need to modernize operations and strengthen dealer engagement. The vision was clear: to enable seamless, 24/7 customer connectivity and deliver a differentiated experience across the dealer journey.

To achieve this vision, JK Fenner evaluated multiple dealer management solutions that offered modularity, integration, and scalability. After careful consideration, the company selected a Dealer Management System built on Microsoft Dynamics 365. Its flexible architecture supported extensive customization and offered native integration with other Microsoft products, along with enterprise-grade security, compliance, and scalability.

As the transformation progressed, automation began to deliver tangible benefits across teams. As M Sivasubramanian notes, “Automation has freed our sales and marketing teams from repetitive tasks, allowing us to focus on engaging with more customers and creating value. With Dynamics 365, we can now strengthen market presence while delivering a superior experience to our dealers.”

Enhancing employee productivity, elevating customer experience

To make their transformation seamless, JK Fenner partnered with Intech Systems Pvt. Ltd., a leading Microsoft partner, to design and implement a next-generation Dealer Management System (DMS) powered by Microsoft Dynamics 365 and Microsoft Power Platform.

The DMS consolidates dealer engagement, onboarding, order and shipment tracking, and real-time invoice and account visibility into a single, mobile-friendly platform. Tailored for OEMs and their dealer networks, the solution empowers JK Fenner to enhance efficiency, collaboration, and responsiveness across its value chain.

Intech Systems worked closely with JK Fenner to eliminate process inefficiencies, bridge communication gaps with dealers, and provide real-time visibility into inventory and orders. The solution has been a game-changer, earning positive feedback from employees and dealers alike, and driving measurable business impact.

Enhanced productivity through automation

Routine and manual tasks, such as order capture and processing, have been automated through Dynamics 365. This shift enables sales and marketing teams to focus on higher-value strategic initiatives, strengthening customer relationships, and delivering superior customer experiences.

End-to-end order visibility

Dealers now enjoy complete transparency with a 360-degree view of their orders. From stock availability checks to shipment tracking, the system provides real-time updates at every stage, ensuring accuracy, trust, and faster decision-making.

Transformed after-sales service

The DMS extends beyond primary sales channels to streamline after-sales processes. Dealers can raise complaints or queries with detailed descriptions and images, track resolution status in real time, and access simplified scheme and incentive processes. With Power BI integration, JK Fenner gains actionable insights that enable faster, data-driven decisions and proactive issue resolution.

Scalable and intelligent order management

With a robust search functionality, the platform allows dealers to navigate a vast database of over 100,000 SKUs using parameters such as application and size. This capability ensures quick and accurate information retrieval, minimizing delays. Today, the DMS supports over 1,000 dealers across divisions, from auto components to industrial oil seals, and has successfully processed nearly 100,000 orders, reinforcing its reliability and scalability.

Building a future-ready digital business

JK Fenner has unlocked new levels of operational excellence by empowering its sales and marketing teams to spend quality time with dealers and truly understand market dynamics. By collaborating with Microsoft and Intech, the company has streamlined workflows and accelerated decision-making.

Now, JK Fenner is taking the next leap, embedding AI across its systems to transform how business is done. From Product Recommendations and Sales Forecasting to Chatbot Integration, Scheme Recommendations, and Automated Payment Follow-ups, these AI-driven capabilities will redefine dealer interactions and drive sharper insights.

The integration of AI into the Dealer Management System is reshaping operations, enabling predictive decision-making and sparking innovation across the enterprise. As part of this evolution, JK Fenner emphasizes that “Our journey doesn’t stop here. By embedding AI into the Dealer Management System, we aim to enable predictive personalized recommendations, conversational AI for knowing various SKUs and smarter decision-making. This will allow us to innovate continuously and stay ahead in a competitive market.”

With this forward-looking approach, JK Fenner is laying the foundation for a more connected, intelligent, and future-ready industrial ecosystem.