This is the Trace Id: 5fe38d58e6b832076b6a4d5c372e20a2
Passer directement au contenu principal
Microsoft AI
Se connecter
Consumer goods

Deliver personalized consumer experiences through natural language

Gather information and enable enhance product discovery by recommending products or services based on individual preferences and conversational interaction.
A woman wearing glasses and smiling at a laptop.
Outcomes

Drive real results in consumer goods

Offer personalized recommendations, instant support, and a user-friendly shopping experience that boosts loyalty and enhances product discovery. Elevate the customer journey, raise conversion rates, and increase order value with personalized, convenient interactions and enhanced real-time, tailored interactions. Relevant for CMOs, CxOs, and Chief Digital Officers.
A person holding a tablet.

Increase conversion rates

Boost sales conversions by guiding shoppers with recommendations tailored to individual preferences.
A person holding a phone and a coffee cup near a chair with a cushion, with a blurry window in the background.

Elevate order value

Encourage larger purchases through smart bundling and upselling strategies using AI-driven customer insights.
A person lying on a bed holding a smartphone.

Improve engagement metrics

Delight users with personalized, conversational experiences that increase time on site and reduce bounce rates.
A person wearing a striped shirt and glasses looking at a laptop.

Decrease return rates

Reduce mismatches and product returns with recommendations based on preferences and past behaviors.
Back to carousel navigation controls
Solutions

Trouvez l’approche d’IA adaptée à votre organisation

Achetez, prolongez, développez ou collaborez pour bénéficier des avantages transformateurs de l’IA.
Achetez des solutions prédéfinies

Microsoft 365 Copilot

Transformez votre travail grâce à un assistant IA puissant doté d’une sécurité intégrée de niveau entreprise.
En savoir plus
Développez et personnalisez

Microsoft Copilot Studio

Créez et personnalisez des agents IA pour étendre les capacités de Microsoft 365 Copilot.
En savoir plus
Créez vos propres solutions

Microsoft Foundry

Concevez, personnalisez et gérez des applications et agents IA à grande échelle.
En savoir plus
Trouvez des solutions de partenaires

Microsoft Marketplace

Accélérez votre transformation IA grâce aux solutions proposées par des partenaires leaders du secteur.
En savoir plus
Obtenir le guide des solutions d’IA
CUSTOMER STORIES

Discover how organizations are using AI for consumer goods

A group of people standing together.
A black and white logo with the text L'ORÉAL on a white background.
“Azure provides a highly secure and robust stack for performance, cost efficiency, and scalability.”
Etienne Bertin, CIO, L’Oréal
Solutions
Back to CUSTOMER STORIES section
RESOURCES

Take the next step in your AI journey

  1.
A person wearing headphones.

Microsoft for Consumer Goods

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
Learn more
A group of people looking at a laptop.

Microsoft Scenario Library

Transform scenarios across your organization with AI.
Explore scenarios
A man and woman looking at a laptop.

Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
Back to carousel navigation controls

Suivez Microsoft