Fortnum & Mason delivers memorable customer experiences with Microsoft Dynamics 365

Fortnum’s go to great lengths to provide exceptional products and services, and the introduction of Microsoft Dynamics 365 is supporting its ambitious plans for the future. “It’s the best tool in the marketplace to support the flow of products through to our distribution system, into our stores, out through our online channel, and out to our international customers” says Ewan Venters, CEO “It puts us in a really fantastic place to support our growth for the future.” 

The platform has had a transformational effect on all areas of the business, most notably its ability to connect with its customers. “We can see how often a customer shops with us and how much they spend” explains Sarah Metcalf, Hamper Buyer, “it really informs how we should be speaking to each customer and what products and services to offer in the future. That’s a benefit you can't put a price on.” 

Justin Carmichael, CFO summarises his experience, “Dynamics 365 connects our business, empowers our teams and enables us to deliver exceptional customer service. I feel really excited for the future.”