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Microsoft Industry Blogs - United Kingdom

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April 10, 2026
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2 min read

Beyond credentials. Verifying the human. 

AI has fundamentally reshaped the enterprise attack surface, with workforce identity sitting at the centre of that shift. Despite significant investments in Zero Trust programmes, identity attacks are scaling. Help desk social engineering, third-party credential compromise, and deepfake impersonation have caused substantial financial and operational damage to enterprises worldwide. The reason is structural: today’s identity

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The journey to water positive 

Water is a precious finite resource, essential for life. For Microsoft, water management is critical to operations such as those needed to cool our datacenters and operate our buildings globally. And that is why, in 2020, Microsoft announced its commitment to become water positive by 2030 and joined the Water Resilience Coalition.

Image of the network between modern building
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Get ready for ESG reporting with increased data transparency 

As we examine how new rules impact the scope of our reporting, we’re helping our customers do the same, because our own experience has shown us that collecting and analyzing data at scale—that is, across entire operations and value chains—requires increasingly automated, data-driven digital technologies.

a crowd of people standing in front of a store
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Resilient retailing: NRF23 takeaways – Olaf Akkerman 

As we seek to navigate today’s uncertain economic conditions, it’s reassuring to hear insights and advice from industry leaders on how retailers can not only survive but thrive by embracing digital technology. Here are some of key takeaways from NRF2023 in New York City.

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The impact of AI in our production environments 

AI has the potential to improve the efficiency of various business processes, enhance customer experience, and increase productivity. However, it also presents significant challenges to enterprises, such as data privacy concerns, talent acquisition, and ethical considerations.

a woman standing in front of a store
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Resilient retailing: NRF23 takeaways – Jennifer Morrison 

With business models being challenged by seemingly endless disruption, industry leaders are offering practical advice on how retailers can adopt digital strategies to survive and thrive in a volatile world. Here are some of Jennifer's favourite takeaways from NRF The Big Show 2023 in New York City.