Alan Partridge is now working as a mid-morning DJ at North Norfolk Digital, but his career is flagging. When a big media company take over the station and re-brand it as 'Shape', Alan discovers his job might be under threat and ends up privately convincing the new management to get rid of another DJ instead - Pat Farrell. Denied the chance to say goodbye, Pat returns to the radio station with a plan for vengeance, and starts broadcasting. The only person he trusts and the only person he'll talk to is Alan. When events take a surprising turn, Alan is thrust into the media spotlight - and he starts to realise that this could work out well for him.