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App advisor speeds agent or custom app development and sales

Stop searching and start doing. From idea to launch, app advisor is your app development planning guide for publishing apps, agents, and boosting sales. Access processes, steps, tips, and other helpful resources based on your development stage.
Launch app advisor
Two people in an office setting collaborating at a workstation. One person is standing and pointing toward a large monitor, while the other is seated at a desk with two screens displaying code.

HOW TO MAKE AN APP

Curated guidance for your custom app development and growth

Get the right guidance, right when you need it. Answer a few questions and app advisor will deliver support and resources—wherever you are on the app development journey.

Discover

See why developers and companies choose Microsoft—for our connected tech stack, intuitive dev tools, industry-leading security, and responsible AI.

Build

See best practices for custom application development, build your solution architecture, and access the app builder technology and tools you need.

Publish

Gain access to millions of customers through Microsoft Marketplace and put your app in front of the right buyers—including 95% of the Fortune 500.

Grow

Expand your sales and drive revenue—get agent models, toolkits, and benefits to expand to new markets, attract customers, and boost revenue.
Launch app advisor
FAQ

Frequently asked questions

  • App advisor is a self-serve, always-on tool—an interactive wizard experience that delivers the right resources exactly when you need them, once you answer a few questions.

    App advisor provides curated guidance, resources, and benefits information to software development companies at any stage of the app journey—from discovering the advantages of working with Microsoft to streamlining app development, publishing an app through Microsoft Marketplace, and growing your sales in Marketplace.

  • Answer a few simple questions about your B2B app and app advisor will provide step-by-step guidance tailored to your development stage.

    Find recommended how-to content, tools, and partner-proven resources—delivered as summarized expert guidance—so you can stop searching for next steps and get the help you need to build, publish, and sell your app faster.

    Having trouble moving forward? Answer questions using interactive app advisor modules to overcome friction and maintain momentum.

  • App advisor is for anyone who wants step-by-step guidance on how to create an app and make money.

    Whether you’re just considering or are already building a B2B app with Microsoft technology, app advisor can help. It offers resources for business, technical, and marketing roles and functions, so there’s support for all aspects of app development and success.

    You don’t need to be a member of ISV Success or even a Microsoft partner to use app advisor, though you’ll have opportunities to join.

  • App advisor is an always-on, comprehensive tool that delivers curated resources for every stage of the app journey—whether building, publishing, or selling apps.

    It’s a guided experience that helps you navigate key app development process steps and surfaces the right resources exactly when you need them. While not exclusive to software companies, app advisor offers proven Microsoft resources that have helped thousands of partners achieve their goals.

  • Getting started is quick and easy. Simply launch app advisor, answer a few questions about your current needs in the app-building journey, and you’ll receive targeted, actionable guidance for what you’re working on right now.

    Guidance is streamlined to provide the curated advice you need to build and publish your app and grow your sales through the Microsoft Marketplace.

  • App advisor is free to use.

  • In the Discover stage of app advisor, you’ll explore why Microsoft is the right partner to help you build, publish, and grow your app.

    You’ll learn about:

    1. The advantages of Microsoft technology, including enterprise-grade security and innovative, responsible AI.
    2. The value of selling through Microsoft Marketplace.
    3. The benefits available to help you build B2B applications, such as free Azure credits.

  • In the Build stage of app advisor, you’ll discover streamlined ways to design your solution and offer.

    You’ll learn how to:

    1. Build apps with Microsoft technology.
    2. ⁠Access products and tools like Azure, Microsoft Copilot, GitHub Copilot, Microsoft 365, and Dynamics 365.
    3. ⁠Explore training opportunities.
    4. ⁠Design your solution architecture and access cloud-ready reference code.
    5. ⁠Create your Marketplace offer and receive pricing guidance.
    6. ⁠Purchase or license the technology you need.

  • In the Publish stage of app advisor, you’ll receive guidance on managing your Partner Center account and publishing your offer.

    You’ll learn how to:

    1. Manage your account in Partner Center.
    2.⁠ Choose the right listing option and offer type, plus discover the benefits of creating a transactable offer.
    3. Start drafting your offer, including combining your apps and services for a single sale through Marketplace.
    4. Configure your offer details, including listing setup, technical configurations, plan structures, and audience previews.
    5.⁠ Publish and monetize multiple offer types, including SaaS.

  • In the Grow stage of app advisor, you’ll discover strategies for growing your sales.

    You’ll get partner-proven methods to effectively:

    1.⁠ Go to market supported by campaign resources, and best practices.
    2.⁠ Generate, manage, and nurture leads.
    3.⁠ Gain access to exclusive benefits and incentives.
    4. Grow your sales through negotiated deals and channel partners.
    ⁠5. Co-sell with Microsoft.

  • The app advisor experience is self-guided and always available. It’s designed to support you at your own pace through every stage, including B2B app development, publishing, and growing your sales.

    You can take as much or as little time as you need to explore tailored resources, actionable advice, and next steps for each stage.

  • No, you don’t need to be enrolled in ISV Success to use app advisor.

    However, if you’re looking for additional support to build your app, we encourage you to explore and join ISV Success for access to exclusive tools and resources, one-on-one consultations, cloud credits, and other benefits.

  • No. You don’t need to be signed in or even a Microsoft partner to use app advisor.

    However, you can enjoy additional capabilities if you do sign in with a work account, like saving multiple projects, starting offers within app advisor, and more.

Build your next great app or agent

Last chance—stop questioning how hard it is to make an app or agent and start creating with app advisor.

Launch the wizard