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Software development company resources

Deepen your marketplace knowledge, find software development tools and resources, keep up with the latest software development trends, and explore new growth strategies.

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Transforming the way software development companies and SaaS providers grow in the digital age.
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TRENDS AND STRATEGIES

Stay sharp—learn the latest business trends for navigating today’s market

Discover actionable tips, best practices, software development tools, and industry insights to help you succeed in the B2B marketplace.
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Software Companies 101

What is a software development company?

Learn how software development companies design, deploy, and evolve software products that power modern digital experiences.
Learn more
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Cloud Marketplaces 101

What is a cloud marketplace?

Learn what a cloud marketplace is and the benefits of using one—and explore how Microsoft Marketplace helps software development companies reach more customers.
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Business Growth & Scaling

Boosting software development company success with AI

Learn how software development companies can use AI to streamline operations and achieve growth.
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Acquisition & Retention

Customer retention strategies for software development companies

Build customer loyalty to reduce churn and achieve long-term success.
Start today
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Business Growth & Scaling

Real-world AI use cases for software development companies

Accelerate growth and gain a competitive edge with AI use cases for software development companies.
Explore AI use cases
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Market Leadership

Market leadership strategies for software development companies

Position your software development company as an industry pioneer with clear, actionable strategies.
Start today
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Optimize Cost & Boost ROI

ROI for software development companies: Financial best practices

Discover financial best practices for budgeting, cost optimization, and revenue growth.
Review best practices
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Business Growth & Scaling

Market trends for ISV growth

Learn how independent software vendors (ISVs) can use market and technology trends to their advantage.
See what's trending
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Acquisition & Retention

ISV marketing strategies for growth

Discover how industry leaders build brand awareness and boost sales.
Become a market leader
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ISV 101

What is an ISV?

Learn what it means to be an ISV in today’s tech industry—and how to get started and succeed.
Learn more
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Optimize Cost & Boost ROI

Cloud cost optimization and management strategies

Learn what cloud cost optimization is and why it’s important for independent software vendors (ISVs).
Learn the strategies
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Business Growth & Scaling

Rapid growth strategies for ISVs

Discover effective strategies that help ISVs scale, innovate, and thrive in a competitive landscape.
Explore growth strategies
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Acquisition & Retention

User acquisition strategies for ISVs

Explore effective ways to expand your user base, boost revenue, and grow faster.
Learn the strategies
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Cloud Solutions for ISVs

Key benefits of cloud computing for ISVs

Learn how cloud computing helps ISVs scale, save, perform, and innovate.
See the benefits

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Accelerating success

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