PREMIER LEAGUE STORY COLLECTION

Modernizing the global game—and global business—with Microsoft

With agentic AI powering personalized fan experiences, the Premier League is making every connection meaningful.

An image promoting Premier League content and features available through Copilot, an AI companion. The central text asks, "What have I missed?"

Overview

Microsoft technology is driving gains for the world’s most-watched league

Azure enhances live broadcasts and post-match stories with near real-time insights that shift with every pass while modernizing digital platforms for secure, scalable performance.

To power up collaboration, the league relies on Microsoft 365 productivity tools as an essential partner.

On the Premier League app, Microsoft is building community by personalizing experiences based on what fans want and how the season unfolds—creating an interactive connection with their favorite clubs and players.

AI meets passion

Fueling iconic conversations

Who’s the top goal scorer ever? Which defenders are top 3 in tackles this season? Microsoft’s AI-powered insights energize user engagement with near real-time data and precision.

USE CASES

How AI and intelligent tools are breaking new ground for a decades-old business

Personalized journeys

Deepened fan engagement

Microsoft Foundry and agentic architecture enable intelligent, real-time fan experiences.

A screenshot showing a purple background with white text displaying Premier League Companion, Your personalised AI assistant, and several prompts.

Data analysis

Elevated moments with AI insights

Live insights powered by Azure enhance the second screen experience for fans watching at home.

Two women are sitting together and smiling at each other.

Intelligent cloud adoption

Digital and business transformations

With Azure, the Premier League scales innovation securely across every corner of its business.

A man and woman are seated and engaged in a discussion while looking at laptops.

Modern work

Maximized efficiency with Microsoft 365

Premier League employees increase their productivity with modern tools like Microsoft 365 Copilot.

“The Premier League Companion will sit on top of 300,000 articles, 30 years of match stats, and 9,000 videos—bringing fans contextual, real-time insights powered by Microsoft’s AI and cloud technologies.”

Alexandra Willis, Director of Digital Media and Audience Development, Premier League

Tech meets top bins