PREMIER LEAGUE STORY COLLECTION
Modernizing the global game—and global business—with Microsoft
With agentic AI powering personalized fan experiences, the Premier League is making every connection meaningful.
Overview
Driving deep fan connection with Microsoft AI
The Premier League boasts a vast compilation of match data, videos, and articles that can inspire passion. But its legacy systems lacked the scalability to bring it together into a unique app experience.
Azure AI, cloud, and analytics unify diverse datasets and unlock real-time personalization, ensuring fans get the stories about the clubs and players they care about most.
This shift has sparked rapid innovation and boosted fan engagement by 20%, with 60 million fans participating so far this season
Azure AI, cloud, and analytics unify diverse datasets and unlock real-time personalization, ensuring fans get the stories about the clubs and players they care about most.
This shift has sparked rapid innovation and boosted fan engagement by 20%, with 60 million fans participating so far this season
DISCOVER THE IMPACT
Playing the long game
“Now, we are creating personalized digital experiences which put each fan in control of the clubs, players, matches, and stories most relevant to them.”
Alexandra Willis, Director, Digital Media and Audience Development, Premier League
20% YOY
More engagement on the Premier League app and website
60M
Active fans during the first 2 months of launch
“We have already had 60 million users across our website and app this season. Fans worldwide are engaging with the content and enjoying the stories that come off of pitches up and down the country each match round.”
Will Brass, Chief Commercial Officer, Premier League
The tech starting lineup
Explore the team of products and solutions driving Premier League innovation
Microsoft Foundry
Deploy prebuilt and customizable models and tools integrated into popular developer workspaces.
Azure OpenAI in Foundry Models
Access models, integrate AI agents, fine-tune, and build securely with responsible AI at the core.
Azure Cosmos DB
Develop AI-powered apps and agents with a fully managed and serverless NoSQL vector database.
Azure Data Factory
Simplify hybrid data integration at enterprise-scale.
Azure
With built-in security and governance, Azure helps you build AI-powered solutions that scale.
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